Executive - IMC

An exciting opportunity for an early-career marketing professional to join Nike’s IMC team and support the execution of Nike Training campaigns, athlete and community partnerships, and brand activations across MENA.

Experience: 3–5 years in marketing/brand management, preferably within sports, fitness or retail.

Role Summary:

The Nike Sports and Brand Marketing Executive is looking for a dynamic, hybrid role responsible for driving brand visibility, authenticity, and marketplace dominance across the MENA region. Bridging the gap between athlete management and consumer-facing brand execution, this position oversees Nike's athlete, ambassador, and influencer partnerships while concurrently executing high-impact marketing campaigns to capture the holistic fitness and training surge.

Key Accountabilities & Responsibilities

• Athlete & Influencer Portfolio Servicing
• Campaign Execution & Brand Activation
• Retail & Digital Alignment

People Management:

The incumbent holds no direct supervisory responsibilities but is expected to engage effectively within their function and collaboratively across cross-functional teams. This role contributes meaningfully, whether through operational contributions and/or by offering specialized expertise, guidance, and support, to ensure alignment with either functional and/or strategic organizational goals and objectives.

Vendor Management: Manage external event agencies and production partners to ensure high-quality delivery of events.

Functional / Technical Competencies :

• Event Management: Strong capability in organizing fitness events, from logistics to consumer registration.
• Community Building: Proven ability to network with fitness trainers and gym owners.
• Integrated Marketing: Understanding of how to link offline events with social media amplification.
• Project Management: Ability to manage multiple campaign timelines (e.g., coordinating Battle Cancer while prepping for Ramadan) simultaneously.

Experience :

• 3–5 years of experience in marketing or brand management, preferably within the sports, fitness, or retail industry.
• Experience working with fitness communities, gyms, or personal trainers is highly preferred.
• Experience in an agency or fast-paced corporate environment.