Marketing Manager

We're Hiring | Marketing & VM Manager

ECCO | Dubai, UAE

ECCO is looking for a commercially driven Marketing & Visual Merchandising Manager to strengthen our brand presence, enhance customer experience, and drive business performance across our retail and digital channels.

Key Responsibilities:-

• Develop and execute the annual marketing strategy and marketing calendar, aligned with business objectives and commercial priorities across GCC markets.
• Plan and lead major seasonal campaigns and high-impact events, including Ramadan, Eid, UAE National Day, Saudi National Day, and other key GCC occasions.
• Lead brand positioning, marketing communications, seasonal campaigns, and local market activations while maintaining global brand identity.
• Oversee retail marketing activities, product launches, promotions, sponsorships, and brand activations.
• Drive the planning and execution of major brand events, mall activations, PR initiatives, and customer engagement activities.
• Gather market requirements and consumer or commercial input, and consolidate these into clear briefs for Global Marketing and relevant regional stakeholders.
• Prepare briefs, provide local context and coordinate feedback and approvals in line with agreed decision rights.
• Support the consistent application of global brand guidelines, campaign platforms, creative direction and communication frameworks across IMEA markets.
• Manage digital marketing and social media initiatives in collaboration with the E-commerce team.
• Coordinate market feedback on global campaigns, including local relevance, cultural considerations, language and suitability
• Develop and drive the Visual Merchandising strategy, ensuring consistent implementation of global brand standards across all stores.
• Oversee store displays, window concepts, product presentation, seasonal VM guidelines, and regular VM audits.
• Collaborate closely with Retail Operations, Commercial, and E-commerce teams to maximize brand visibility, customer engagement, and commercial impact.
• Manage marketing and VM budgets, external agencies, suppliers, and event partners.
• Monitor campaign effectiveness, event ROI, VM performance, and relevant commercial KPIs.

Key Requirements:-

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5–8 years of relevant experience, preferably within fashion retail, footwear, or lifestyle brands, with a minimum of 2 years in a managerial role.
• GCC market experience is a must, with a strong understanding of regional consumer behavior, retail dynamics, and cultural occasions.
• Proven experience in planning and executing major seasonal campaigns and events, particularly Ramadan, Eid, and GCC National Day celebrations.
• Previous managerial experience covering both Marketing and Visual Merchandising.
• Strong expertise in brand management, retail marketing, campaign planning, and visual merchandising.
• Proven ability to develop and manage annual marketing calendars across multiple markets.
• Good understanding of digital marketing, social media, PR, and customer engagement.
• Proven experience managing marketing budgets, teams, agencies, and external partners.
• Strong commercial awareness, creativity, strategic thinking, and project management skills.
• Excellent communication, leadership, and stakeholder management skills.
• Fluency in English; Arabic is a strong advantage, and additional languages are a plus.

The Ideal Candidate: A strategic and hands-on professional who combines strong marketing expertise with creative visual merchandising capabilities and a solid understanding of retail commercial performance.

Join ECCO and be a part of the footprints of the future....