PATH Trainer

Are you passionate about beer, brand education, and delivering engaging training experiences across the hospitality industry?

Do you have strong presentation skills and enjoy developing product knowledge, perfect serve standards, and lasting customer relationships?

Ready to become a brand ambassador, inspiring trade partners and consumers while helping drive brand awareness, distribution, and sales growth?

MacGregor Black is partnering with a leading international beverage business on the search for a PATH Trainer based in the UAE.

This is a hands-on, customer-facing role responsible for brand education and product knowledge across a portfolio of strategic beer brands. Working closely with hospitality customers, sales and marketing teams and international brand partners, you will raise serving standards and turn product expertise into stronger distribution, visibility and sales.

Key Responsibilities

• Deliver face-to-face and online training, masterclasses and tastings, focused on priority on-trade accounts
• Educate bar and hospitality teams on brand heritage, ingredients, brewing processes and storage
• Train customers on perfect pouring, recommended serves, glassware, temperature and equipment
• Develop training materials, from beer fundamentals through to advanced masterclasses
• Act as a brand ambassador across hospitality and retail, including training retail and travel retail ambassador teams
• Support marketing activations, events and trade-facing beer pouring competitions
• Visit outlets regularly to maintain quality and perfect serve standards, and support mystery customer assessments
• Work with sales teams to secure new listings, improve menu placement and increase distribution
• Report on training delivery, outlet visits and performance against agreed KPIs

What We’re Looking For

• Two to three years’ experience in a training, brand ambassador, beer education or hospitality-focused role
• Strong knowledge of beer, brewing and serving standards
• Proven experience delivering training, presentations, masterclasses or tastings
• Background in on-trade, hospitality or the drinks industry (advantageous)
• Relevant qualifications such as WSET, Cicerone or Institute of Brewing & Distilling (beneficial)
• Commercial awareness, with the ability to link training activity to distribution and sales growth
• Confident presenter who can build credibility with bar teams, customers and internal stakeholders
• Organised and self-motivated, able to manage schedules, events and multiple accounts independently
• Comfortable working in a multicultural environment
• Fluent written and spoken English

For more information, contact Scott McGowan.