Aafaque Memon

Strategic UX/UI Leader with over 9 years of experience managing design teams and scaling digital products across diverse global markets, including Dubai, Jeddah, and Mumbai. Currently leading a team of 7 designers at DEWA, where I spearheaded the creation of the Custom DEWA Design System, resulting in a 4x increase in project delivery speed. Expert in building efficient DesignOps workflows, leveraging AI-assisted tools for rapid design, and improving high-traffic government services through data-driven design and accessibility standards.

Expert in aligning project requirements with stakeholder goals and ensuring high-fidelity implementation through rigorous functional and design testing.

Digital X (Owned by DEWA), Dubai — UX/UI Designer (Acting Team Lead)

Aug 2022 – Present

Strategic Leadership: Guide a team of 7 designers to deliver 4 project per month (up from 1) by introducing structured one-on-ones, weekly stand-ups, and rigorous design reviews.

AI & Workflow Innovation: Leading the exploration and integration of AI tools—including Figma Make and Claude Code—to enhance work patterns, accelerate UI creation, and optimize rapid prototyping.

Custom Design System: Built a unified internal design language and Design.md documentation file, reducing the design development handoff time from 4 days to just a few hours

Stakeholder Alignment: Work closely with Project Management and key stakeholders to translate complex business requirements into high-impact design strategies.

Quality Assurance: Partner with functional and design testing teams post-development to ensure 100% design fidelity and seamless interaction before public launch.

Service Optimization: Redesigned the RAMMAS chatbot interface and response flow, successfully decreasing user drop-off by 30%

Altimetrik, Pune — Senior Consultant User Experience FEB 2022 - July 2022

HR Early Warning System: Designed a complex internal tracking platform for HR to monitor RAG (Red, Amber, Green) status, enabling proactive talent management.

Pharma-Tech Solutions: Developed a specialized internal platform for pharmaceutical employees, simplifying technical workflows into an intuitive mobile-first interface.

Research & Efficiency: Conducted user research for global clients that improved task completion rates by 25% through optimized interaction patterns.

Strategic Execution: Led and executed user-centered design strategies for various clients, conducting user research and creating wireframes and prototypes to deliver intuitive digital experiences.

AIDM, Jeddah Saudi Arabia — Senior UX/UI Designer

OCT 2020 - DEC 2021

Design Limits & Vision: Explored the limits of data-intensive design to validate and create an easy-to-read Social Media Analytics Platform for Agencies, Marketers, and Executives.

Recognition: Awarded significant appreciation and a performance bonus for the dedication and hard work put into designing the successful new version of the Analytics Platform.

Impact: Simplified complex dashboard data, reducing the time to generate reports by 50%.

Ewebcore Technologies, Navi Mumbai — Creative Head

MAY 2017 - JAN 2021

Growth & Retention: Conceptualized and designed impactful solutions for various mobile hybrid applications and websites, focused on increasing user retention.

Product Evolution: Directed the "Version 2.0" redesign of the MeraBreak trivia app.

WonderBiz Technologies, Thane — Associate Design Engineer

DEC 2013 - APR 2017

Agile Collaboration: Coordinated with international clients to deliver high-quality UI/UX for applications and games using iterative Agile methodologies.