Real Estate Growth & Marketing Leader
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Senior real-estate growth and marketing leader with 12+ years driving off-plan sales, buyer demand, and launch marketing for developers and brokerages across the UAE, Egypt, and Georgia. Founder and builder of proprietary PropTech products — including Offplan Engine, Duseat, Offplan Finder, Jezery WhatsApp Sender, and Distress Finder — that turn developer inventory into qualified buyer pipeline and give launches a measurable digital edge. Track record of building digital launch infrastructure, scaling paid media across Meta, Snapchat, and TikTok, activating broker and agent networks, and engineering CRM and automation that accelerate speed-to-lead and sales velocity.
A high-leverage operator built for Head of Marketing, Growth, and Sales-Enablement mandates inside real-estate development.
Founder & Managing Director at Triplex Portal (2025-07 – Present)
Founded and built Triplex Portal as a specialized real-estate growth & PropTech company in the UAE — brand, website, SEO foundations, and paid acquisition from zero to active market presence within three months. Shipped 5 critical PropTech products through the company (Offplan Engine, Duseat, Offplan Finder, Jezery WA Sender, Distress Finder) and led the full marketing function for its brokerage clients.
Client Engagement (under Triplex Portal) at Tanami Properties (2024-12 – 2025-12)
Paid acquisition and creative production at scale — delivered 210+ short-form videos for Instagram and TikTok and managed the full media-buying cycle from brief to optimisation.
Client Engagement (under Triplex Portal) at Ideal House · Al Omran · Alex Home Properties (2024-12 – Present)
Concurrent media-buying mandates for three UAE brokerages — performance campaigns across Meta, Snapchat, and TikTok with continuous creative testing, audience iteration, and return-on-ad-spend optimisation. Launched 5 brokerage websites — full digital infrastructure from build to live acquisition.
Client Engagement (under Triplex Portal) at AE Brokerage (2026-04 – Present)
Full marketing function — growth strategy, paid media across Meta, Snapchat, and TikTok, SEO, website operations, and CRM/automation workflows for an executive-level brokerage. Contract renews every 3 months.
Client Engagement (under Triplex Portal) at Lunia (Present)
Digital presence and marketing mandate delivered through Triplex Portal.
Marketing Manager & Business Development at Elite Equities (2024-01 – 2025-06)
Owned the full marketing strategy and operating cadence while leading business development to expand operations into the European market. Led the in-house team, set acquisition KPIs, opened new market channels, and managed all paid, organic, and content channels end-to-end.
Marketing Manager at MTR Group — MTR Properties, MTR Expert & Dubai Yacht (2021-06 – 2023-12)
Marketing Manager across the group's brands — led media buying, owned SEO and website operations, and built the reporting layer for the leadership team. Produced 500+ Arabic ad scripts for MTR Expert across business setup, Grenada citizenship-by-investment, and mortgage advisory verticals, and managed influencer marketing for Dubai Yacht. Period in which the foundational PropTech products were prototyped and battle-tested.
Media Buyer at Masterpiece Real Estate (2020-01 – 2021-05)
Managed paid acquisition campaigns and supported the wider digital marketing function across acquisition channels.
Bachelor in Tourism & Hotel Management (2013)
