Aisha Alsofi

Strategy Associate (May 2025 - Present) - Sharjah Entrepreneurship Center - Sheraa

Co‑led the creation of Sheraa’s five‑year strategy, aligning with senior leadership to produce a unified strategy approved by the Chairperson and Board of Advisors.
Lead end‑to‑end delivery of high‑impact strategic initiatives, partnering with cross‑functional stakeholders to advance operational process improvements.
Oversee Board of Advisors and governing committee engagement, preparing materials and presentations for high‑stakes leadership discussions.
Produce thought leadership and strategic communications materials, and continuously ensure all existing materials reflect current vision and strategic priorities
Create and present quarterly organizational performance reports for senior leadership, delivering clear, data‑driven insights.
Conduct market research and competitive analysis to identify high‑potential segments that strengthen Sheraa’s startup enablement efforts and guide new initiatives.
Contribute to broader high-priority operational needs such as event planning, program coordination and execution of startup incubation and support initiatives.

Strategy Coordinator (Apr 2023 - May 2025) - Sharjah Entrepreneurship Center - Sheraa

Led critical workstreams for organizational and operational strategy development, synthesizing input from 8 diverse departments
Led 2024 Sheraa Impact Report development, coordinating 20+ internal and cross-border stakeholders while compiling 7 years of organizational data
Built organization's first structured KPI tracking framework, establishing 100+ KPIs and transforming ad-hoc reporting into systematic insights
Supervised main stage operations at Sheraa flagship event - Sharjah Entrepreneurship Festival - coordinating programming for 50 speakers and VIP protocols

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