Aishwarya Devan

I’m a copywriter with 5+ years of experience shaping stories for brands across agency and in-house environments. From real estate and healthcare to hospitality, banking, e-commerce, and retail, I’ve learned how to find the human angle in every brief—and turn it into work that resonates.

Whether it’s building campaign ideas from the ground up, scripting films, or giving social feeds a distinct voice, I enjoy transforming insights into sharp, memorable narratives that don’t just fill space—but make an impact.

COPYWRITER 

Think Human, UAE | Aug 2023 - Present 

• Crafted copy for films with acclaimed celebrities such as Kevin O’Leary and Kareena Kapoor Khan Worked on
• Carter’s, Apparel Group, BEEAH, One Development, DO Hotels, and more renowned brands 
• Crafted copy for social media, emails, videos, radio, websites, print, and more 
• Ideated campaign concepts and strategies

COPYWRITER (CONTRACT) 

noon.com, UAE | Nov 2022 - Mar 2023 

• Managed, crafted, and reviewed all English copy requirements for a variety of channels including website, social media, push notifications, ATL assets, and more

PRODUCT COPYWRITER 

Hudson’s Bay Company, India | Apr 2021 - Mar 2022

• Crafted and reviewed product descriptions for home, apparel, kids, and more categories Mentored other team members

COPYWRITER 

Pink Lemonade, India | Jul 2020 - Mar 2021 

• Crafted creative and original copy for Jockey, Tata Consumer Products, Mercedes Benz, and more acclaimed brands 
• Wrote and proofread copy for blogs, social media, websites, emails, newspaper ads, flyers, and more 
• Led internal teams on multiple high-profile projects 
• Mentored interns and trained new team members 
• Presented and pitched ideas to clients

COPYWRITER 

Wirality, India | Jan 2020 - Jul 2020 

• Worked on the Gold E4M ICMA award-winning campaign for Truecaller 
• Crafted original copy for various assets 
• Conceptualized monthly social media content plans for various clients

FREELANCE COPYWRITER 

Jun 2019 - Present 

• Crafted copy and designed accompanying creatives for website, blogs, and social media

BACHELOR OF SCIENCE, DOUBLE MAJOR IN MANAGEMENT AND PSYCHOLOGY

Upper Iowa University | 2016 - 2019