Regional Director of Business Development at QUINTA (formerly Quicktext) (2022-03 – Present)
Driving regional business development for an AI-powered hotel technology company focused on structured hotel data, AI visibility, direct bookings, and digital guest engagement.
- Building strategic partnerships with hotel groups, regional partners, and resellers across the MENA market.
- Positioning Quinta's value proposition around AI-ready hotel data, generative search visibility, and smarter distribution across digital and AI ecosystems.
- Leading commercial discussions with independent hotels and hotel groups on solutions that enhance online visibility, automate customer interactions, and support direct revenue growth.
- Representing the company at regional trade shows, exhibitions, and industry meetings to expand market presence and generate pipeline.
- Managing key accounts and long-term client relationships, aligning business needs with evolving hotel technology and AI trends.
- Contributed to market expansion from USD 0 to USD 200K in the last two years through new business acquisition and partner development.
Cluster Revenue & Reservations Manager at ISHRAQ Hospitality UAE (2018-12 – 2021-12)
- Managed pricing strategies, rate segmentation, and sales campaigns, optimizing hotel revenue.
- Directed forecasting and budgeting processes, enhancing financial performance.
- Expanded online distribution and improved system connectivity (CRS & PMS) to drive bookings.
- Oversaw brand transition from Ramada by Wyndham to Crowne Plaza Dubai Jumeirah.
Area Manager Sales & Revenue – GCC & Levant at Expedia FZ LLC (2017-07 – 2018-09)
- Developed and executed market strategies across UAE, Kuwait, Bahrain, Qatar, Lebanon, and Jordan.
- Negotiated contracts with major local hotel chains, aligning with company objectives.
- Secured favorable payment terms and accelerated partner onboarding.
- Established strategic relationships with tourism boards and hotel associations to enhance market influence.
Regional Director of Sales MEA at RateTiger (2016-08 – 2017-07)
- Led business development efforts across the region, growing the client base and increasing sales.
- Directed account management teams to ensure seamless client relationships and revenue growth.
- Drove the regional sales strategy, aligning with global objectives while managing sales pipelines.
Group Director of E-Commerce at JAZ Hotels & Resorts (2015-06 – 2016-08)
- Maximized exposure for 30 properties across online channels, improving visibility and conversion rates.
- Developed strategic online initiatives that boosted profitability and business volume.
- Managed special offers and marketing campaigns across the brand's digital platforms.
Director at EMarketkeys FZE (2013-01 – 2015-05)
- Led business development initiatives, introducing new hotel tech products in the region.
- Grew market share significantly, driving sales to reach million-dollar revenue targets for RateGain.
- Headed account management teams to optimize relationships and drive client retention.
General Manager – Hotels Department at Cleartrip Middle East (2011-01 – 2012-12)
- Established and grew Cleartrip's hotel division in the Middle East, including contracting and market expansion.
- Recruited and trained a team of professionals to drive growth and market penetration.
Senior Account Manager Sales & Revenue at Booking.com (2007-06 – 2010-12)
- Built and expanded Booking.com's presence in the Middle East, overseeing a team of 12 people.
- Secured new property partnerships and managed key relationships with hotel chains.
- Played a pivotal role in growing market share by activating new properties and optimizing revenue.
Senior Account Manager Sales & Revenue at Booking.com (2005-12 – 2007-05)
- Managed regional sales and revenue strategies across South France, Corsica, and Morocco.
- Led a team of four, driving market development initiatives and delivering significant growth.
Senior Product Expert at TravelClick (2004 – 2005)
- Developed and implemented e-commerce and data solutions for European markets.
- Provided consultancy services to enhance revenue and profitability from electronic channels.
Market Manager Revenue at Expedia (2003 – 2004)
- Managed hotel partnerships across Belgium, Eastern Europe, the Middle East, and Africa.
- Delivered revenue growth through strategic marketing and pricing initiatives.
