Amir Al-Seiab

Business leader, developer, and sales professional with over 15 years of experience in B2B sales and international business development. Over the past five years, I have focused specifically on the FF&E industry across the GCC region, operating within complex, multi-market environments. My career foundation is in investment and finance, where I played a key role in scaling some of Finland's largest private investment platforms.

I worked across both B2B and B2C segments, structuring and delivering investment solutions across short- and long-term horizons, while also developing investor communication. This experience shaped a strong commercial and analytical mindset, along with the ability to evaluate business decisions simultaneously from the perspectives of an owner, investor, and operational leader. Within the FF&E sector, I have led and delivered major projects across the GCC, building long-term partnerships with developers, procurement teams, and end users.

I manage the full value chain—from specification and sourcing through to delivery, margin optimization, and successful project handover.

Regional Sales Manager MEA at BISLEY (2025-06 – Present)

Defining British Excellence in Steel Storage Solutions Since 1931.

• Strategy & Restructuring: Redefined regional sales strategy to target high-growth verticals (Education, Corporate, Government).
• Network Development: Rebuilding the distributor network and establishing strategic channel partnerships to ensure wider market coverage.
• Collaborating with architects, interior designers and consultants to specify our products into their projects.

Head Of Business Development & Sales MEA at V/S MIDDLE EAST (2025-01 – 2025-06)

A global pioneer in German school furniture solutions since 1898.

• Sales Leadership & Market Expansion: Drove aggressive sales growth by securing key projects and expanding the regional pipeline.
• Successfully positioned the brand as a premium solution provider, resulting in increased conversion rates for high-value tenders.
• Business Diversification: Spearheaded the launch of new business units, including a dedicated Fit-out Department, transforming the company from a product supplier to a full turnkey solution provider. Including marketing and sales pipeline together.
• Strategic Alliances: Built a robust ecosystem of partnerships with construction firms and technology providers to deliver comprehensive, high-value projects.
• Pedagogical Strategy: Served as a subject-matter expert in designing future-ready learning environments, aligning physical space with educational goals to differentiate proposals from competitors.
• Marketing & Digital Marketing Support

Head Of Business Development & Sales MEA at ISKU Middle East (2021-09 – 2025-01)

Pioneering Finnish Excellence in Furniture Manufacturing Since 1928.

• Market Entry & Adaptive Compliance: Established and scaled the company's presence in the UAE and KSA while ensuring total alignment with local governance standards.
• Strategic Alliances: Secured high-value contracts and vendor approvals from major regional entities (e.g., Aramco, Roshn) through complex regulatory navigation.
• Business Diversification: Spearheaded the launch of a dedicated Fit-out Department, executing turnkey projects within strict municipal guidelines.
• Financial Engineering: Created and implemented innovative financial models and leasing structures to facilitate high-value tenders.
• Project Leadership & Tiered Subcontracting: Served as the lead project head for large-scale developments. Managed the end-to-end execution of complex projects by leading and supervising a network of specialized subcontractors, ensuring rigorous quality control, timeline adherence, and budget efficiency.
• Marketing & Digital Marketing Support: Supported brand positioning and market visibility through digital content, social media coordination, and targeted B2B marketing campaigns. Contributed to lead generation efforts by aligning sales messaging with digital outreach strategies across regional markets.
• Event Organizing & Client Engagement: Planned and executed client-facing events, product showcases, and trade activations to strengthen brand presence, generate pipeline, and deepen relationships with developers, procurement teams, and key decision-makers.

Investment Advisor at DANSKE BANK (2020-08 – 2021-09)

Danske Bank, headquartered in Copenhagen, is the largest bank in Denmark and a top-two bank in the Nordic region.

• Investment Advisory & Portfolio Management: Served within Danske Bank's Investment Expertise Center, managing client portfolios across equities, mutual funds, and bespoke financial models. Delivered risk-profiled investment strategies focused on ROI maximization while maintaining institutional-grade client service standards.

Investment Consultant at Springvest Oyj & Vauraus Suomi Oyj (2020-08 – 2021-09)

Finland's Leading Platforms for Alternative Investment | First North Listed | Private Equity · Venture Capital · Debt Crowdfunding · Structured SME Finance

• Investment Validation & Due Diligence: Led rigorous analysis of high-potential growth companies across technology and science sectors, evaluating business model viability, balance sheet integrity, market scalability, and operational risk profiles. Presented structured investment cases directly to institutional and private investors.
• Capital Structure Advisory: Facilitated and managed equity funding rounds with minimum investment thresholds of €5M+, aligning corporate capital requirements with investor risk appetite. Simultaneously structured loan-based financing models for real estate and technology SMEs, bridging alternative debt markets with traditional banking institutions through syndicated co-financing.
• Portfolio & Risk Management: Oversaw strategic growth and risk mitigation across mixed investment portfolios spanning both equity stakes and structured debt instruments. Monitored asset performance, repayment capacities, and exit trajectories to maintain portfolio health and lending ecosystem integrity.
• Macro-Economic & Market Intelligence: Delivered continuous economic research and trend analysis, translating complex data into actionable intelligence for investment decisions across both growth equity and SME credit markets.
• Stakeholder Communication: Converted technical innovations and complex financial structures into clear, compelling investment narratives for diverse audiences including institutional partners, private investors, and corporate banking counterparts.

Master of Business Administration in Modern Sales Management – Tampere University of Applied Sciences (2026-12)

Bachelor of Business Administration in International Business – Tampere University of Applied Sciences (2018-09 – 2022-04)