Arpit Ahluwalia

Creative Lead, Multimedia design

كفاءة

Dubai, دبيعضو منذ ٨ يونيو ٢٠٢٤

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نبذة

I'm a creative and dedicated multimedia designer with expertise in 3D/2D graphics, animation, and motion graphics. Proficient in Adobe Suite and various 3D design tools, with a background in photography, videography, and project management. With over 1 year 10 months of experience as a creative lead at Spyne.ai, and 1 year 11 months of experience as a freelance creative director and multimedia designer, I showcase exceptional project design capabilities and innovative creative thinking.

الخبرة

Creative Lead (Photography), Spyne.Ai, Gurugram, Haryana 13th August 2020 – 3rd June 2022

Executed image quality checks and conducted post-processing of images using Adobe Photoshop, resulting in a significant 90% reduction in imperfections and enhanced visual appeal.
Orchestrated in-house photoshoots, managing diverse camera equipment (micro/macro lenses, 360 cameras, drone, etc.) and overseeing prop layouts, resulting in seamless and high-quality production.
Tested the company's app from a photography perspective, providing UI design insights to the tech design team, improving the user experience by 100%, and ensuring users have 0% trouble navigating the app.
Selected optimal resources for production, contributing to accurate multimedia visuals produced by 100%.
Produced 2D and 3D visuals, developed graphic elements, and crafted storyboards and mood boards for shoots and campaigns, aiding the overall visual storytelling and conceptualization of projects by 80-90%.
Established comprehensive guidelines for graphic designers and photographers, streamlining bulk visual production, resulting in consistency and accuracy in output quality by 80% to 90%.
Prepared mock-ups using multimedia, image processing, and layout design software to achieve 100% accuracy in final production, estimating project costs in terms of materials and time, which helped improve efficiency and decision-making by 80-90%.
Supervised a team of 15+ graphic designers and 100+ photographers pan India to ensure 100% adherence to project specifications.
Coordinated and supervised e-commerce, product photoshoots, and campaigns, aligning them with client needs and ensuring the delivery of visually compelling and marketable campaign content is 100% achieved.
Onboarded photographers, graphic designers, models, and content creators, providing insightful guidance for content creation and fostering a cohesive and productive team environment.
Analyzed assignment requirements and set detailed guidelines for photos, including lens type, camera settings, image composition, lighting, props, and angles, resulting in precise and impactful visual content and eliminating 80% of errors.

Freelance Projects (Creative Direction, Multimedia Design, Video Production)

4th June 2022 – 25th May 2024

PWC Heritage Museum Meta verse, Creative direction, 3D modeling and animation for their 150th anniversary
Photoshoot and social media content creation for Duroflex
Architectural visualization and Creative direction for flats in Mumbai, Kharghar
Photoshoot and social media content creation for Revlon
Social media content production (video editing and 2D motion graphics) for The First Group Dubai
Creative Direction, Branding and Production of Motion graphics for Aurecho
Creative Direction and Video Production for Irame.Ai
Video Production for Hero MotoCorp