Asma Bedoui

Results-driven Sales and Export-Import Specialist with over 7 years of experience in the food industry, with strong focus on FMCG across HORECA and retail channels. Demonstrated success in driving revenue growth, expanding market presence across the Gulf, Levant, and Africa, and developing strategic, long-term client partnerships. Brings a commercial mindset and deep market insight to support effective category planning and business performance.

Country Manager UAE, Oman, Levant & African countries at Chihade International, NC. USA (2024-07 – Present)

Managed and grew product categories across the UAE, Oman, Levant, and African markets, driving revenue, improving category performance, and identifying expansion opportunities.

• Category & Territory Management: Managed and grew product categories across the UAE, Oman, Levant, and African markets, driving revenue, improving category performance, and identifying expansion opportunities.
• Assortment & Portfolio Optimization: Collaborated with distributors and retail partners to optimize product mix, ensure SKU efficiency, and enhance shelf presence in line with market demand and consumer trends.
• Distributor & Retail Strategy: Developed strategic partnerships with foodservice distributors, retailers, and franchise accounts to ensure consistent availability, improve sell-through, and support category growth objectives with maintaining company's goal, margin and GP.
• Category Growth & Activation: Led initiatives to grow core categories (dairy, deli, condiments) through targeted activations, end-user engagement, and product demonstrations with executive chefs, supporting both volume and brand positioning.
• Market Intelligence & Representation: Monitored market trends and competitor activity, while representing the company at international exhibitions, business meetings, and industry events to strengthen brand presence and uncover new opportunities.

Business Development Executive at JM Foods LLC (2021-09 – 2024-03)

Identified and developed high-potential opportunities across GCC and East African HORECA and retail sectors, driving market penetration and category expansion in canned food and locally produced processed meats products.

• Market Expansion & Category Growth: Identified and developed high-potential opportunities across GCC and East African HORECA and retail sectors, driving market penetration and category expansion in canned food and locally produced processed meats products.
• Sales Growth & Forecasting: Led entry into 5 new international markets, significantly increasing canned product category sales through demand planning, sales analysis, and forecasting support.
• Supply Chain & Product Flow: Coordinated product availability and distribution across multiple markets, ensuring smooth supply chain execution between suppliers, distributors, and end customers.

Export Sales Representative at Halitlar Health & Food Products (2018-09 – 2021-06)

Expanded market presence across MEA region through distributor partnerships and ROI-focused sales strategies for FMCG products and participation in major international exhibitions.

• Market Expansion & Distribution Development: Entered 3 new African markets by developing exclusive distributor and retail partnerships on private label beverage brand, expanding FMCG footprint across the region.
• Sales Strategy & Execution: Implemented ROI-focused sales strategies for FMCG products across MEA markets, including Turkish and European brands, with exposure to private label and branded product portfolios.
• Sourcing & Trade Development: Supported sourcing and export of FMCG products, ensuring competitive pricing, market alignment, and efficient cross-border trade execution.
• Industry & Trade Exposure: Expanded market presence by participating in major international exhibitions, including Gulfood, Anuga, and SIAL, strengthening global buyer relationships.