Ayesha Khan

Senior Product Designer with 6+ years of experience designing enterprise SaaS, AI-driven, and automotive platforms used by 4,000+ global users. Proven track record of leading end-to-end UX strategy, building scalable design systems, and delivering measurable business impact, including $1M in operational savings.

Product Designer (UI/UX)

F1rst Motors | Dubai, UAE | April 2024 – Present

• Led end-to-end UX strategy for Dealer Digital Command Center (D2C2), a global enterprise platform used by 4,000+ automotive dealers.
• Designed vehicle inventory management features that reduced operational inefficiencies and generated $1M in annual cost savings.
• Developed scalable design system components aligned with global brand standards.
• Collaborated with product managers, engineers, and business analysts in Agile sprints to deliver 20+ new features.
• Conducted user research and usability testing to improve task completion rates and user satisfaction.

Bachelor’s in International Relations