Senior Sales Manager at M.A.H.Y Khoory Automotive (2025-01 – 2026-06)
- Set performance goals and conduct regular performance reviews.
- Provide coaching to improve product knowledge, customer handling, and closing techniques.
- Develop and implement sales plans to meet monthly and yearly targets.
- Monitor daily sales activities and adjust strategies as needed.
- Analyze sales data and market trends to identify opportunities for growth.
- Ensure high levels of customer satisfaction throughout the selling process.
- Handle escalated customer issues professionally, with taking an immediate and correct action.
- Maintain long-term relationships with repeat customers and corporate clients.
- Oversee the selection and management of vehicle inventory.
- Work with manufacturers and suppliers to ensure the right mix of vehicles.
- Stay updated on new models, features, pricing, and competitor options.
- Set pricing structures and approve discounts or special deals.
- Review and optimize profit margins, including F&I (Finance & Insurance) products.
- Manage paperwork accuracy and ensure compliance with legal and dealership policies.
- Collaborate with marketing teams to run promotions and advertising campaigns.
- Plan showroom events and special sales activities.
- Ensure the dealership follows all legal, regulatory, and brand guidelines.
Senior Sales Manager at Green Motors (2022-01 – 2024-12)
- Achieve growth and hit sales targets consistently on a monthly/yearly basis by successfully managing the sales team.
- Analyze, identify, and implement new processes and techniques to determine sales growth.
- Handle customers complain and solve conflicts within the company.
- Consistently exceed customer expectations.
- Train, coach, guide, and support sales team to improve their productivities.
- Ensure that all sales executives of the branches develop and maintain strong engagement with customers.
- Be fully aware about competition product offering with a clear idea about the unique selling points (USPs) of existing products which can counter the competition.
- Continuous monitoring of sales team KPIs through a balanced scorecard approach covering all aspects of financials, customers, operations, technologies/processes, and people.
- Make sure that the entire sales team are fully focused on increasing new customer enquiries across all channels (telephone, walk-ins, SMS, emails, website, social media, etc.).
- Achieve a high level of customer satisfaction across all steps of the sales process and perform monthly customer satisfaction analysis with necessary countermeasures implemented when required.
- Based on the changing consumer behavior, new processes need to be continuously evolved across all areas of showrooms operations to deliver an efficient and rich experience for customers in line with their new expectations.
Branch Sales Manager at MAZDA (2015-01 – 2021-12)
I doubled the average monthly new car sales from 60 to 120 cars per month. I was responsible for setting sales goals, tracking progress, and leading the team to achieve their targets. I coached the team on best practices for closing more vehicle deals and provided ongoing advice and guidance on improving sales performance.
I provided predictive sales forecasts to be sent to higher management monthly. I developed and managed a CRM platform to retain customers and seek out prospective sales, while maintaining a strong focus on customer satisfaction.
- Achieve and Increase Gross Profit month over month.
- Work closely with the warehouse on the ageing stock, and to liquidate the old stock using the FIFO strategy (First in First Out).
- Coordinate and lead all regular sales meetings with the sales staff.
- Identify areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities.
- Share knowledge with other branches and headquarters on effective practices, competitive intelligence, business opportunities and needs.
- Adhere to high ethical standards and comply with all regulations/applicable laws.
- Oversees the Used Car department, Forecasts goals and objectives for sales, gross and key expenses on a monthly and annual basis.
- Motivates, counsels, and monitors the performance of all used-vehicle sales employees.
- Develops, implements, and monitors a follow-up system for used-vehicle purchasers.
- Handles used cars customer complaints immediately and according to dealership's guidelines.
Head of Fleet Sales of Dubai and Northern Emirates at RENAULT (2013-01 – 2015-12)
Increase the volume of Renault Fleet Sales in Dubai and Northern Emirates, by identifying by following up and registering all fleet owners. I managed and maintained an up-to-date database, in each region, to enhance future fleet sales. I also leveraged standard operating procedures for fleet sales in all regions of Dubai & Northern Emirates for the achievement of future fleet sales.
I built strong relationships with all our fleet and SME customers, especially VIP clients such as DHL, Thrifty, Avis, Sultanco Group, Al Shirawi Group, Dubai Police, and others.
- Overcome identified weaknesses & to improve the professionalism of our fleet operations.
- Improving the level of customer Satisfaction with all departments of National Sales Companies to ensure continued repeat sales of vehicles.
- Providing the best services and big support to our Fleet customers to retain them and get new customers.
- Exploring the market on daily basis with the Fleet team, to increase and enhance fleet sales and achieve the target on a monthly basis.
Showroom Manager at NISSAN (2010-01 – 2013-12)
I personally monitored all sales process activity (NSSW, SSI) and identified opportunities for improvement, by supervising and motivating the sales team and their performance. I assigned all sales targets for the branch, and sales team, while tracking all leads and sales orders. I also monitored all post-delivery follow-up to ensure 100% SSI score achievement, while identifying countermeasures for improvement.
- Recommend training needs for sales team.
- Liaising with other departments, managers and maintained good inter-departmental relations.
- Ensure timely delivery of vehicles to the showroom on time.
- Check stock regularly (Including ageing vehicles) to ensure availability of vehicles.
- Coordinate with warehouse and inventory coordinators to ensure availability of vehicles.
- Monitor delivery team performance and facilities.
- Essential knowledge of Oracle for generating reports and correspondence.
- Coordinate with marketing team for implementing planned promotional campaigns.
- Keeping the test drive vehicles in excellent conditions before and after use from customers.
- Coordinate with external: RTA, government, and insurance companies.
- Ensure the VI of the showrooms as per the company guidelines and standards.
- Improve company Rules & Regulations whilst maintaining high standards of works ethics.
- Full product knowledge of the vehicle line-up.
- Knowledge of Competitors Activities.
Showroom Manager at NISSAN (2007-01 – 2010-12)
As the Branch Manager, I concentrated on multiple daily metrics that drive the sales. I monitor the achievement of sales management objectives, and KPI's (Key Performance Indicators). Identified and monitored SMART process (Strong, Measurable, Achievable, Realistic, Time bound).
Showroom in charge at NISSAN (2005-01 – 2007-12)
I delivered on our promises to each and every customer, to ensure overall customer satisfaction from delivery to maintenance and service. Organized, implemented, and controlled achievement of desired end results. Proven ability in planning day-to-day activities, an developing our own control mechanism, apart from adhering to company policies.
Senior Sales Executive at NISSAN (2003-01 – 2005-12)
I implemented the NSSW (Nissan Sales & Service Way) strategy on daily basis, by following the 9 Steps: Prospecting, Greeting, Consulting, Product presentation, Demo drives, Negotiations, Closing, Delivery, and Follow-up.
Sales Executive at NISSAN (1998-01 – 2003-12)
I achieved the sales targets with high level of customer satisfaction. Demonstrated knowledge and skills of all Nissan models and their features to confirm the customer's needs by addressing such concerns as price, terms and conditions, time constraints, and others.
