Marketing Leader Focusing on Sustainability
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Strategic, self-starting marketing leader with 18+ years of experience delivering profitable growth for agencies and blue-chip clients across Europe and MENA. Currently focusing on Sustainability Leadership through an MSc in Sustainability, Innovation, and Entrepreneurship (University of Birmingham Dubai), I bridge the gap between commercial strategy, frontier technology, and environmental impact.
I specialise in Purpose-Driven Marketing and Behavioural Change, leveraging my background in managing multi-million-dollar P&Ls and large-scale teams to drive the green transition. Notably, I have pioneered the use of Intelligent Automation (AI) to simplify and scale renewable energy education, such as developing a 3D Digital Human for E.ON to explain complex sustainable green energy solutions. My mission is to help organisations translate sustainability goals into compelling narratives and innovative products that drive measurable ROI and stakeholder engagement.
Feb 23 – present Intren Group / Intren Labs UAE, Managing Director, Dubai