Senior Creative at All Conditions Media (2022-06 – Present)
- Delivered high-impact, multi-channel campaigns for major brands including adidas, Yeti, Berghaus, Arc’teryx, H&M, and Gore-tex, elevating market presence across European and North American markets with combined reach of 50M+ consumers.
- Spearheaded on-set production for 8+ motion and stills projects with budgets ranging from £50K to £200K, managing cross-functional teams of 10-15 creatives and ensuring creative visions translated into compelling brand storytelling.
- Collaborated closely with account teams to conceptualise and execute strategic creative solutions that balanced brand integrity with performance objectives, resulting in 30% average increase in client campaign engagement metrics.
Guest Lecturer at Istituto Marangoni (2026-05 – 2026-06)
- Taught multimedia design to graduation-level students, focused on fashion video production: concept development, edit, colour grading, sound design, and motion graphics.
Senior Creative at Careem (2025-12 – 2026-01)
- Lead the creative development and execution of integrated brand and performance campaigns at Careem's in-house studio, aligning creative vision with business objectives across multiple touchpoints.
- Ensure brand consistency while tailoring creative for diverse regional audiences across markets, navigating complex cultural contexts to maximise campaign effectiveness.
Senior Art Director, Freelance at David Miami (2023-02 – 2023-03)
- Optimised the final stage of Activia's global campaign across 20+ markets, delivering visually cohesive key visuals that enhanced brand messaging and strengthened market positioning.
- Developed a comprehensive campaign toolkit that improved global adaptation processes, reducing production inconsistencies by 40% and accelerating market penetration timelines.
Senior Art Director at MullenLowe Brasil (2015-10 – 2022-05)
- Orchestrated award-winning campaigns recognised at major international festivals: Immortal Awards (commendation), El Ojo Iberoamerica (silver, bronze, shortlist), Cannes Lions (shortlist), and two Gold Effie Awards, demonstrating strategic creative excellence that delivered business impact.
- Directed integrated campaigns for Unilever brands (Magnum, Knorr) and Facebook across 12+ Latin American markets, with Persil achieving top-of-mind brand awareness and securing the #1 position as the most memorable brand in the Brazilian market for two consecutive years.
- Led creative training sessions in the Paris office, significantly improving campaign quality and team performance across international branches, resulting in 25% increase in pitch-win rate.
