Danya Alzarooni

Emirati Social Media Executive experienced in managing multi-account portfolios and producing premium short-form content for high-profile UAE brands. Skilled in real-time event coverage, clean editing, and fast-paced delivery. Known for calm execution under pressure, consistent visual quality, and strong collaboration across corporate, lifestyle, and semi-government teams.

Social Media Executive at Digital Farm (2025-06 – Present)

Producing premium short-form content and managing multi-account portfolios for high-profile UAE brands with expertise in real-time event coverage and fast-paced delivery.

• Produced 100+ edited reels and stories across finance, culture, tourism & retail accounts.
• Covered 20+ major UAE events, including ADIPEC, GITEX, NBA at Yas Bay, Yas Mall shoots, and WTC activations, delivering fast-turnaround edits for high-traffic audiences.
• Received direct praise from the ADNOC team after delivering multiple same-day edits under strict time constraints during ADIPEC 2025.
• Represented MIRAL during their award-winning moment at the MEED Awards, delivering polished on-ground filming, rapid edits, and real-time social coverage.
• Handled full solo coverage for events of up to 3–6 hours each, managing filming, editing, and real-time publishing across multiple brand accounts.
• Developed 8+ approved content concepts for iVestor seasonal and feature-based campaigns, improving content variety and brand storytelling.
• Improved monthly engagement by creating 100+ premium edits with consistent visual identity, resulting in higher retention and stronger interaction across accounts.
• Developed and executed content and campaign strategies across 7 major cross-sector accounts, contributing to increased engagement and improved content performance.
• Coordinated weekly content calendars for 7 active client accounts by organizing assets, captions, and posting timelines through Meta Business Suite, TikTok scheduling, and internal workflow supporting 150+ monthly posts.

Content Creator at Self-Employed (2012-03 – Present)

YouTube content creator specializing in beauty and lifestyle content with demonstrated audience growth and viral content creation.

• Grew the channel to 26,852 subscribers by consistently producing engaging beauty and lifestyle content, demonstrating long-term audience growth and strong content strategy.
• Achieved 21.7 million views in one year, reflecting a +999% growth spike driven by improved content quality, editing style, and trend alignment.
• Produced the viral video 'Q-Tip Lip Tint', which reached 20.9 million views, showcasing strong understanding of viral formats, audience psychology, and platform algorithms.
• Generated $1,740 in revenue through AdSense monetization, proving the ability to create content that attracts high traffic and sustained viewership.
• Built strong audience retention by filming, editing, scripting, and packaging videos that maintained high engagement time, demonstrating skills in storytelling and content performance optimization.