Founder and Operations Director at Le Maya Center & Spa (2023-05 – 2026-04)
- Led full business setup, operational development and commercial execution.
- Developed and implemented all SOP's across front desk, therapist operations, sales operations, CRM coordination, and client experience standards.
- Oversaw all operational workflows ( scheduling systems, appointment management, operational reporting and performance monitoring ).
- Ensured full legal and regulatory compliance with UAE health and business authority requirements
- Solely managed all HR functions: recruitment, onboarding, contracts, performance appraisals, disciplinary actions, and staff terminations
- Built and led a team of 20+ employees including therapists, front desk staff, sales coordinators, and support personnel
- Implemented training programs that resulted in a 25% improvement in team performance and a 10% increase in customer satisfaction scores
- Managed staff schedules, leave requests, payroll coordination, and employee retention strategies
- Drove a 30% increase in monthly bookings through targeted marketing campaigns and strategic upselling of treatments and packages
- Increased client retention by 20% through retention-focused client engagement strategies.
- Consistently improved sales performance and collections through KPI monitoring and sales coaching.
- Enhanced brand positioning through elevated luxury service standards and operational consistency.
- Oversaw lead conversion strategy and client acquisition performance, maintaining a high appointment conversion rate
- Managed full P&L responsibility including budgeting, cost control, revenue tracking, and financial reporting
- Reduced operational cost by 15% through strategic cost-control initiatives.
- Managed supplier negotiations, partnerships, and procurement of products and equipment.
- Maintained complete client file documentation, consent forms, treatment records, and center data management systems
- Established strategic partnerships with local businesses and wellness influencers, generating 15% more referral business
- Executed quarterly branch sales and marketing events, exhibitions, and promotional gatherings to expand client base
- Managed all social media presence and community engagement to enhance brand visibility in Al Ain market
Legal Trainee at Al Nabulsi Law Firm (2018 – 2020)
- Coordinated with clients, organizing case documentation and tracking hearing dates
- Handled legal document preparation, drafting, and case follow-up
- Liaised with government departments on behalf of clients and the firm
Supervisor – Cosmetic Sales Department at Al Madar Medical Center (2014- – 2015-)
- Managed scheduling for 50+ daily appointments, reducing scheduling conflicts by 15%
- Achieved monthly sales targets by promoting treatments and packages to clients
- Monitored bookings, follow-ups, and client retention to ensure consistent revenue flow
