Divyapriyadharshini Raviganesh

I had recently worked as a Digital Advertising operations Intern at Euronews, based in Paris.

As an experienced Digital Marketing with a demonstrated history of working in several marketing industries (as an Intern/Part-time) such as Media, Food & Beverages, Fashion, Luxury Market, E-learning platforms, Tech Manufacturing & Hospitality/Real-estate. I have honed my expertise in Social Media/Content creation/Marketing Communication.

In addition, I'm always eager to explore opportunities that enable me to learn, grow, and expand my industry knowledge. I believe that ongoing education and professional development are essential for staying up-to-date with the latest trends and best practices in my field. Whether it's attending industry conferences in LinkedIN, participating in online courses or collaborating with colleagues on new projects, I am committed to continually expanding my knowledge and skills.

I believe that this approach not only benefits me personally but also helps to contribute to the success of my team and organization as a whole.

Ultimately, my goal is to be a valuable asset to any team I am a part of and to continue growing and developing both professionally and personally. I am excited about the possibilities that the future holds and I look forward to exploring new opportunities to learn, grow, and achieve success in my career.

CODEWENTS

Digital Marketing Strategists (Freelance), India Nov’23 – Present

▪ Executed market & trend research for brands to help build relevant campaign strategies.

▪ Analyzed trend & content strategy for company's social media needs that outline any necessary needs for branding.

▪ Prepared and executed content briefs that align with the content calendar.

EURO NEWS

Digital Advertising Operations Executive (Intern), Paris France. Nov’22 – Apr’23

▪ Setting up digital campaigns in GAM(DFP) & DV360 for international sales team. Tested digital creatives prior to campaigns launch, Ensuring the execution from initial setup to ongoing optimization & capturing screenshots.

▪ Coordinated with clients/sales teams by providing Inventory forecast, insights on campaigns, performance reports weekly/mid/post campaigns by using GAM & live reports on Data studio dashboard/Teads/ MOAT for viewability.

▪ Managed our newsletters and sponsorship calendars, scheduled using third party platform called Passendo.

BARRY CALLEBAUT GROUP

Digital Marketing Coordinator (Intern) Brussels, Belgium Jan'22 – Jul'22

▪ Created & executed digital strategy through various content curation flow on social media channels for Gourmet Brands: Callebaut, Mona Lisa, IBC and Massa Ticino.

▪ Developed & rolled out engaging campaigns that drove traffic to Social media platform (Instagram, FB, LinkedIn), resulted in followers growth by 36%, lifted engagement rate by 3%.

▪ Coordinated 70+ chefs across 30+ countries to attend promotional events & workshops, leading to 10% purchase conversion rate.

OSR INCORPORATION Marketing Assistant Tirupur, India Sept’18 – Dec’21

▪ Advised garment exporters (around 10 factories) in generated $1.5M - $3.0M worth of apparel orders annually.

▪ Sourcing suitable fashion retailers globally for their product range, negotiating pricing, orders booking and executed orders on time.

▪ Formulating marketing strategy on fashion retail by actively prospecting and networking. Pitching orders for conglomerate of factories by buyer sourcing.

ECOLE DE MANAGEMENT LEONARD DE VINCI, Paris, France. 2020 - 2022

Master in Management (MIM), Digital Marketing Strategy

GRG SCHOOL OF MANAGEMENT STUDIES, Coimbatore, India. 2018 - 2020

Master in Business Administration (MBA), Finance & Marketing

PSGR KRISHNAMMAL COLLEGE FOR WOMEN, Coimbatore, India. 2015 - 2018

Bachelor of Arts (BA), Economics with Banking & Insurance