Durra Aldahhan

I just graduated from the University of East London majoring in Fashion Design.

I am a focused, driven, and self-motivated professional. Combining key strengths in relationship building, and the ability to perform in the future-focused, highly competitive fashion environment, I am confident that I can make a significant impact. From Finding new brands to predicting future trends, I am well prepared to continue exceeding expectations in fashion.

TwoLazy—London,UK April 2021 –Present Founder

• Founded the business and managed it on different fronts, including social media presence, accounting, and sales
• Networked with potential clients, improving sales and communication skills

Rania Albastaki –Dubai,UAE June 2020 – May 2022

Fashion Designer Assistant 

• Assist in different aspects of the business, including product development, trend research, and draping
• Organize fashion shows by booking venues, hiring models, and backstage management

 

Suzie Turner – London, UK January 2020 – March 2020

Embroidery Intern

• Created Haute Couture level hand embroidery and beading
• Designed and customized garments based on customer specifications
• Conducted research to create mood boards for different clients including McLaren

West Carolina – London,UK September 2019 – January of 2020

Fashion Design Intern

• Developed new concepts for garment details, garment customization, and hand embroidery
• Led a team that managed branding, virtual merchandising, and website development using Shopify
• Managed the company’s social media presence by creating new content, increasing following on different sites by over 50%

Sumaia Sadoon Jewellery –Dubai, UAE January 2018 – September 2019

Design Intern

• Served as the first point of contact for customers at the store and exhibitions, providing a positive experience
• Assisted in various aspects of the business, including trend research, customer relations, and social media management 
• Created new designs by incorporating fashion experience into jewelry designing 

University of East London - London, UK November 2021

Bachelor of Fashion

Major: Fashion Design 

INTO Manchester – Manchester, UK June 2017

International Foundation in Art and Design