Elise Saad

Just to introduce myself quickly, after studying Social Psychology and applying it to marketing, i decided to shift my career toward my main passion: Psychology and Human development. I have completed a certification who allow me to administrate psychometric tests to employees (personality and ability, BPS level A&B). Human development and management have always been my passion, helping other and create connexion within a company.

My previous roles combined with my psychological background allowed me to develop strong skills in communication and human development, by managing different teams and communicate with all the departments i have the capacity to understand human needs and adapt to all personality. In addition, i have analytical mindset being able to identify behaviours

Senior executive

Publicis Media - LVMH brands

Consumer trends analysis that are changing the media landscape.

Coordinate the media team with the input from strategy, implementation, data-driven insights and recommendations.

Maintain media spend summaries and owcharts, handling invoices, billing, and delivery issues

Manage dierent content partners projects and ensure timely delivery

Analyze the latest media trends & responsible for informing the media team and client of new opportunities (new products, formats etc..)

Strong up to date understanding of: search, social media, tracking and tagging, behavioral marketing, retargeting.

Monitoring, reporting, and analyzing metrics data and provide reports & recommendation

Media executive

Media planning and implementation across Digital and Oine media

Develop overall digital performance, integrated media strategy and consumer analysis across GCC

Activation and Optimization of day-to-day digital performance work (Paid Search, Social,

Programmatic Display)

Monitor and evaluate campaign performance through Ad manager, Google analytics

Close working relationships with clients, and vendors, as well as managing cross-departmental issues/questions regarding campaign execution.

Performing competitive analyses (weekly, monthly, quarterly, annually)

Sharing with clients weekly alerts on market trends, new advertising products, competitive activity.

Preparing & presenting media plans and proposals.

Coordinate with media publishers and practice teams on proper implementation of campaigns.

Strategic Planner

Publicis Media, Starcom

BRANDS: COCA COLA, FIAT, HEINEKEN, LA POSTE, SFR, AIRBNB, SAMSUNG, MACDONALDS, ELECTRONIC ARTS

Research & analyze media consumption habits for dierent target audiences using TGI software & qualitative studies (focus groups, questionnaires, interviews).

Generating new consumer insights: identication of relevant information (from the market, the consumers and the media scenario) that build a strong media strategy.

Assisting the agency team to unearth powerful insights (consumer insights, media and market insights) to develop strategies and ideas.

Facilitating and moderating idea generation sessions and strategic planning workshops for Clients.

BPS level A&B Certied

EFPA Psytech, assessment and development center

Administrate all categories of Psychometric testing (Ability & Personality)

Score all categories of test in order to select the suitable candidate

Write reports suitable for all stake-holders in the testing cycle

Delivering feedback to the respondent for all categories of occupational tests.

Master 2 Social Psychology

Paris Ouest Nanterre la Défense University

Master 1 Social Psychology

Paris Ouest Nanterre la Défense University

BS Psychology

Paris Ouest Nanterre la Défense University