Eslam Abuelgasim (‫اسلام ابوالقاسم‬‎)

Creative and results-oriented Digital Marketing, Social Media, and Content Specialist with 15+ years of experience in social media management, community engagement, content creation, campaign planning and execution, and digital communications across the fashion, logistics, media, and development sectors. Maintains a multi-platform digital presence across Facebook, X, Instagram, LinkedIn, YouTube, and creator platforms, with public audiences exceeding 50K combined followers and 200K content views through long-running blogging, creator-led content, audience engagement, and digital storytelling.

Social Media Moderator and Community Manager at Pearl Boutique (2025-04 – 2026-05)

• Managed day-to-day social media moderation and community engagement for an Egyptian fashion brand, ensuring responsive customer interaction and a professional online brand presence across social channels.
• Monitored and responded to customer comments, direct messages, and reviews across Instagram and Facebook, helping maintain brand reputation, strengthen customer trust, and improve engagement quality.
• Coordinated with internal teams to address customer concerns, escalate unresolved issues, and ensure timely follow-up on service-related inquiries.
• Maintained the brand's online presence through consistent communication aligned with tone of voice, customer care standards, and community expectations.
• Contributed to brand trust and customer engagement by maintaining active interaction with followers and handling high-volume customer communication in a fast-paced remote work environment.

Social Media Moderator at ABS Couriers and Freight Systems (2023-01 – 2025-03)

• Contributed to the company's digital visibility by supporting social media strategy execution across LinkedIn, Facebook, and Instagram.
• Conducted competitor research, supported audience targeting efforts, and optimized platform content to improve relevance, reach, and overall digital presence.
• Managed and updated social media profiles to strengthen brand consistency, improve engagement, and support follower growth across key platforms.
• Maintained content calendars and coordinated regular posting schedules to ensure consistent brand presence across platforms.
• Monitored key performance indicators including reach, engagement, click-through rates, and conversions, using insights to refine content direction and strengthen campaign effectiveness.
• Supported a stronger online brand presence by aligning social media content with business messaging, audience expectations, and customer-facing brand standards.

Digital Content Producer at Andariya Magazine (2020-03 – 2020-03)

• Produced digital content including articles, social media posts, visual materials, and multimedia assets to support audience engagement and enhance publication visibility.
• Developed storytelling-driven content tailored to the interests of the magazine's target audience across digital channels.
• Contributed to audience engagement by producing content aligned with editorial direction, audience interests, and digital performance trends.
• Supported the publication's digital presence through content planning, production coordination, and platform-ready creative output.

Communication Officer at Sudanese Development Initiative (SUDIA) (2013-02 – 2014-01)

• Managed social media and communication activities to strengthen organizational visibility and support outreach efforts.
• Assisted in the development and dissemination of internal and external communications materials for stakeholders and the public.
• Strengthened organizational messaging by coordinating communication flow across teams and helping ensure consistent information sharing.
• Contributed to public engagement and awareness-building through digital communication, outreach support, and online visibility efforts.

Freelance Blogger and Social Media Specialist at Independent Consultant (2008-01 – Present)

• Provided freelance content and social media support for clients through audience-focused content creation, social media planning, and platform-specific communication strategies.
• Founded and lead Marketology DigitX Lab (MDL), a digital marketing consultancy providing brand strategy, client proposals, and campaign planning for cosmetics, skincare, and fashion clients across the MENA region.
• Developed social media content approaches tailored to audience interests, communication goals, and brand identity requirements.
• Produced blog and digital content aimed at increasing visibility, audience interaction, and online presence for independent initiatives and client projects.
• Supported campaign and event promotion activities through digital storytelling, social media outreach, and community-focused communication.
• Contributed to the launch and promotion of public-facing initiatives, including Sudan's first beauty exhibition and a smart mobile initiative, helping attract participants and generate public interest.
• Built and maintained a multi-platform digital presence across Facebook, X, Instagram, LinkedIn, YouTube, and creator platforms, growing public audiences to 50K+ combined followers and generating 200K+ content views through blogging, creator-led content, community engagement, and public-interest digital communication.

Bachelor of Administrative Science – Open University of Sudan (2010-01 – 2014-02)