Farhan Sami

Results-driven Sales Manager / Key Account Manager with 10+ years of experience in UAE's consumer electronics and retail Sector. Proven expertise in Key Account Management, Channel Sales, and Sales Management, with a strong track record of managing major retail partners including Sharaf DG, Jumbo, Samsung, and Ecity. Specialized in product sourcing from China, brand development, go-to-market execution, and driving multi-million AED revenue growth across UAE retail channels.

Sales Manager

Maxguard Mobile Accessories Trading LLC | Oct 2019 – Present | Dubai

Key Role: Led end-to-end business operations, brand development, and retail expansion across UAE consumer electronics market.

• Managed key accounts including Sharaf DG, Samsung, Jumbo, and Ecity
• Led product sourcing, pricing strategy, packaging, and market launch
• Developed sales strategies, promotions, and in-store execution
• Managed teams including promoters and Key Account Managers
• Conducted market research and competitor benchmarking

Key Achievements

• Revived a non-operational business and built the Maxguard brand from the ground up in the UAE retail market
• Led large-scale product portfolio launch across major retail chains including Sharaf DG, Jumbo, Samsung, and Ecity
• Drove multi-million AED revenue growth across UAE retail channels
• Established strong retail presence across 40+ outlets, improving product visibility and market penetration

Key Account Manager

Mobogenie Electronics Trading LLC | Oct 2017 – Oct 2019 | Dubai

Key Role: Managed strategic retail accounts and drove revenue growth across UAE electronics market.

• Handled Jumbo, Samsung, and Jacky’s accounts
• Expanded product listings and retail footprint
• Conducted business reviews and growth planning

Key Achievements

• Expanded presence to 25+ retail outlets
• Increased account sales by 15–25%
• Secured premium shelf space in key stores
• Exceeded sales targets by 10–20%

Sales Executive

Sky Vision Advertising LLC | Apr 2015 – Apr 2017 | Dubai

Key Role: Managed full sales cycle and client acquisition across advertising sector.

• Generated leads, conducted meetings, and closed deals
• Built long-term client relationships
• Negotiated pricing and contracts

Key Achievements

• Achieved 100%+ of sales targets consistently
• Expanded client base by 30%
• Improved client retention and repeat business

Public Relations Officer

AKS Documents Clearing Services LLC | Jul 2013 – Apr 2015 | Dubai

Key Role: Managed government documentation, visa processing, and compliance coordination.

• Processed visa applications and approvals
• Coordinated with government authorities
• Ensured documentation accuracy and compliance

Key Achievements

• Reduced application rejection rates by 20%
• Improved processing efficiency by 15–25%
• Managed 100+ applications monthly

Call Center Agent

Niscal Communication | Mar 2011 – Jan 2013 | Karachi

Key Role: Managed customer interactions and ensured service quality.

• Handled inbound/outbound customer queries
• Maintained CRM records and reports
• Resolved complaints efficiently

Key Achievements

• Maintained 90%+ customer satisfaction
• Handled 50+ calls daily
• Improved response and resolution time

Higher Secondary in Commerce - Business Studies – Government City College (2011)

Secondary School – Hill Crest School System (2009)