Feriel Aguis

Strategic Brand Manager with proven success driving growth and overcoming brand challenges across Beauty, FMCG, and Pharma. Expert in end-to-end brand management and market acceleration, known for combining strategic rigor with creative problem-solving to deliver measurable, lasting results.

Urology Product Manager - PHARMALLIANCE - Bouzareah, Algiers, Algeria

(2024-02)

• Develop and execute annual marketing plans (brand plan, tactical actions, KPIs).
• Define product positioning, key messages, and strategic growth drivers.
• Use IQVIA, Stat Pharma, and Power BI data to analyze market share, trends, performance metrics, and prescriber behavior.
• Provide strategic recommendations based on market insights
• Develop promotional tools for the sales force (detail aids, visual materials, product sheets, multichannel campaigns).
• Coordinate scientific content creation in collaboration with the Medical Affairs department.
• Organize visibility initiatives such as congresses & CME
• Work closely with Medical, Sales, Regulatory, and Supply Chain teams.
• Coordinate communication and activities with KOLs, prescribers, and external partners.
• Train and support the sales force on product messaging and key medical insights
• Monitor marketing activities through KPIs and Power BI dashboards.
• Optimize marketing investments and ensure adherence to budget

Brand Manager Pepsi, Mirinda & 7UP - Atlas Bottling Corporation

(2023-04 - 2024-02)

• Support the elaboration of the annual marketing & communication plan
• Managing marketing annual budget
• Define and implement media & digital plans
• Manage and deploy packaging developments
• Managing the execution of marketing campaigns (ATL, BTL, & internal communication)
• Managing the relationship with PEPSICO, local agencies & key players
• Responsible for the new brand launch, innovations and project management
• Prepare and present brand reviews, & marketing activity plans
• Monitoring brand health and performance
• Continuous competition and consumption tracking

Brand Manager - NEWS COSMETIQUE

(2019-09 - 2021-02)

• Managing the two brands UNILEVER & DABUR; representing % 40 of total company NES;
• Responsible on top line KPI's: annual forecasting & monthly reviews;
• Support the elaboration of the local brand strategy & annual marketing plan along with marketing manager;
• Continuous competition monitoring and consumer habits & attitudes tracking;
• Ensuring the launch of new brands & innovation: St.ives; Tresemme, Dabur herb'l, Vaseline lips etc;
• Developing media campaign from debriefing to airing
• Responsible for the execution of BTL campaigns including: consumers & shopper activation, POSM development;
• Work closely on developing digital campaigns: regular conversational calendar, managing influencers & digital events
• Monthly actions reviews & presentation to board members

Sales & brand Manager - Flowers by SB

(2021-02 - 2022-03)

• Responsible of sales performance, team leading and brand growth
• Responsible of building customer relationship and instore experience
• Recruiting, training, coaching, monitoring and supporting sales team
• Managing the promotional plan, pricing and offers
• Responsible of organizing events
• Responsible of competition and customer habits tracking
• Responsible of forecasting, data analysis and reporting
• Ensuring coordination between the workshop and the stores
• Support the elaboration of supply plan and inventory of the stores

Digital Marketing Intern - AMANA ASSURANCE

(2019 - 2019)

Operational Marketing Intern - SAA ASSURANCE

(2018 - 2018)

Human Resources Intern - FINANCE MINISTRY

(2017 - 2017)

Master degree - Management and entrepreneurship - HEC ex INC, algiers (2014 - 2019)

Science Baccalaureate - Toufik BOUATTOURA Highschool (2014)