Urology Product Manager - PHARMALLIANCE - Bouzareah, Algiers, Algeria
(2024-02)
- Develop and execute annual marketing plans (brand plan, tactical actions, KPIs).
- Define product positioning, key messages, and strategic growth drivers.
- Use IQVIA, Stat Pharma, and Power BI data to analyze market share, trends, performance metrics, and prescriber behavior.
- Provide strategic recommendations based on market insights
- Develop promotional tools for the sales force (detail aids, visual materials, product sheets, multichannel campaigns).
- Coordinate scientific content creation in collaboration with the Medical Affairs department.
- Organize visibility initiatives such as congresses & CME
- Work closely with Medical, Sales, Regulatory, and Supply Chain teams.
- Coordinate communication and activities with KOLs, prescribers, and external partners.
- Train and support the sales force on product messaging and key medical insights
- Monitor marketing activities through KPIs and Power BI dashboards.
- Optimize marketing investments and ensure adherence to budget
Brand Manager Pepsi, Mirinda & 7UP - Atlas Bottling Corporation
(2023-04 - 2024-02)
- Support the elaboration of the annual marketing & communication plan
- Managing marketing annual budget
- Define and implement media & digital plans
- Manage and deploy packaging developments
- Managing the execution of marketing campaigns (ATL, BTL, & internal communication)
- Managing the relationship with PEPSICO, local agencies & key players
- Responsible for the new brand launch, innovations and project management
- Prepare and present brand reviews, & marketing activity plans
- Monitoring brand health and performance
- Continuous competition and consumption tracking
Brand Manager - NEWS COSMETIQUE
(2019-09 - 2021-02)
- Managing the two brands UNILEVER & DABUR; representing % 40 of total company NES;
- Responsible on top line KPI's: annual forecasting & monthly reviews;
- Support the elaboration of the local brand strategy & annual marketing plan along with marketing manager;
- Continuous competition monitoring and consumer habits & attitudes tracking;
- Ensuring the launch of new brands & innovation: St.ives; Tresemme, Dabur herb'l, Vaseline lips etc;
- Developing media campaign from debriefing to airing
- Responsible for the execution of BTL campaigns including: consumers & shopper activation, POSM development;
- Work closely on developing digital campaigns: regular conversational calendar, managing influencers & digital events
- Monthly actions reviews & presentation to board members
Sales & brand Manager - Flowers by SB
(2021-02 - 2022-03)
- Responsible of sales performance, team leading and brand growth
- Responsible of building customer relationship and instore experience
- Recruiting, training, coaching, monitoring and supporting sales team
- Managing the promotional plan, pricing and offers
- Responsible of organizing events
- Responsible of competition and customer habits tracking
- Responsible of forecasting, data analysis and reporting
- Ensuring coordination between the workshop and the stores
- Support the elaboration of supply plan and inventory of the stores
Digital Marketing Intern - AMANA ASSURANCE
(2019 - 2019)
Operational Marketing Intern - SAA ASSURANCE
(2018 - 2018)
Human Resources Intern - FINANCE MINISTRY
(2017 - 2017)
