Fuaad Ahmed

Bilingual Marketing Leader (Arabic & English) with 5+ years of experience scaling consumer tech and lifestyle brands in the UAE. Specialist in transforming low-performing startups into high-growth assets, evidenced by delivering a 1,233% increase in daily orders for Talabna. Expert in Marketing Automation (n8n, Make.com) and building internal growth systems that bridge the gap between digital performance and physical brand authority.

Head of Marketing at EL HUSN TECH (Falik Delivery & Xplate) (2025-01 – Present)

Leading marketing strategy and growth initiatives for Falik Delivery and Xplate platforms

• Spearheaded the Ajman launch for Falik, achieving a 370% increase in downloads and 915% surge in product visibility within 30 days
• Secured a lean 2.79 AED Cost-Per-Install (CPI) on iOS with a 37.1% App Store Conversion Rate (48% above market average)
• Optimized the Xplate lifecycle, driving a 20% increase in active subscribers via automated user-journey interventions
• Built custom marketing dashboards and internal automation workflows using n8n and Make.com to synchronize CRM data and performance tracking
• Directed external production agencies and influencer outreach with a flexible budget of 90K AED, shifting focus to ROI-driven outcomes

UAE Founder & Product Lead at HADAFI (Sport-Tech Venture) (2025-01 – Present)

Bootstrapping a mobile application for the UAE football scouting market

• Bootstrapping a mobile application for the UAE football scouting market
• Managing the full product lifecycle from prototyping to backend architecture. Gaining first-hand expertise in app unit economics (retention, churn, viral loops) and product-market fit
• Leading the vision and organizational structure, pivoting rapidly based on resource constraints

Head of Marketing at TALABNA DELIVERY (2024-01 – 2025-01)

Led marketing transformation for a failing delivery platform, scaling to 200+ daily orders

• Rescued a failing platform (15 orders/day), scaling it to 200+ daily orders (1,233% increase) and 400% revenue growth in 6 months
• Targeted the Filipino expatriate community through basketball sponsorships and cultural events, scaling social following by 22%
• Engineered an SEO strategy that scaled organic traffic from zero to 200+ visitors/month, attracting Google for their exclusive consulting program
• Expanded the team from 1 to 7 members, establishing content approval workflows and hybrid team structures from scratch

Marketing Executive at CUP & CODE AGENCY (2022-01 – 2024-01)

Managed portfolio of lifestyle and retail clients, implementing ROI-driven brand systems

• Managed a portfolio of lifestyle and retail clients, moving them from ad-hoc posting to ROI-driven brand systems
• Oversaw full content calendars, influencer outreach, and lead-generation performance reporting

Marketing Manager at MECHICO GROUP (Tulum & Puerto99) (2021-01 – 2022-01)

Led end-to-end marketing launch for new DIFC venue location

• Led the end-to-end marketing launch for the new DIFC location, managing the Brand Strategy, market research, and ICP (Ideal Customer Persona) development
• Developed the restaurant menu strategy and event concepts to align the digital narrative with the high-end physical guest experience
• Directed high-tier influencer collaborations and social content strategy to drive venue footfall and brand social vitality

Project Manager Assistant (Customer Experience) at NOON (2018-01 – 2020-01)

Supported customer experience department communications and standardization

• Supported the build-out of communication systems within Noon's high-volume CX department
• Designed tone-of-voice frameworks and response protocols to standardize quality across customer support teams

Bachelor in Multimedia Science – SZABIST UNIVERSITY (2013-01 – 2016-01)