Grace Fernando

I am a highly motivated, goal-oriented individual that is willing to go the additional mile to achieve objectives and acquire knowledge along the way. If given this opportunity, I will flourish and meet all deadlines with quality work.

Freelance Multimedia Designer | 2015-present

Junior Graphic Designer (Intern) | Emilio Aguinaldo College Medical Center | Cavite, Philippines | Jun 2018- Aug 2018

• Work closely with the IT department to conceive videos and designs, and consistently meet deadlines and requirements.
• Designed promotional materials like shirts, flyers and banners for use at hospital open-house events and anniversaries.

• Performed Videos and sound editing for diverse ads while ensuring high-quality media production.
• Conducted marketing research on demographics to determine the best design for client brands.
• Conceptualized video and design work on time to ease the process for my colleagues and guarantee client satisfaction.
• Convinced the team to switch to a different UX design tool, which increased productivity by 40%.
• Designed the layout and graphics for email ad campaigns and landing pages in collaboration with the marketing and web development teams. which improved the conversion rate by 20%.
• Created performance-based landing pages, and banner ads contributing to a traffic increase of new signed-up clients over 2 months.
• Worked closely with the marketing and copywriting team to develop advertising campaigns.

• Utilized After Effects and other proficiency in making motion graphic animation for video production.
• Coordinated email support, ensuring customer satisfaction by handling questions related to the store via e-mail.
• Coordinated with the art director and marketing manager to brainstorm, ideate and produce engaging, on-brand content across Instagram, TikTok and Youtube, which increased engagement across platforms.

• Created wireframes and mockups for digital content that increased online engagement rates.
• Come up with creative captions, CTAs and implemented hashtag strategy to boost online presence/engagement.
• Developed Creative Advertising Content for various media, including catalogues, menus, business cards, flyers and product packaging while ensuring brand awareness for the target audience/market.
• Boosted social media presence by creating engaging content both video and advertisements drawing 5k organic followers on Facebook.

• Created video reel content for Facebook and Instagram drawing, 8.3k organic followers on Facebook.
• Created and scheduled posts for Facebook and Instagram accounts; monitored engagement to identify trends in audience behaviour.
• Come up with creative captions, CTAs and implemented hashtag strategy to boost online presence/engagement.
• Boosted social media presence by creating engaging content both video and advertisements drawing 5k organic followers on Facebook.

• Enhanced social media presence by developing engaging video reels, advertising content material and creative copywriting.
• Created and scheduled posts for Facebook and Instagram accounts; monitored engagement to identify trends in audience behaviour.
• Developed Creative Advertising Content for various media, including catalogues, menus, business cards, flyers and product packaging while ensuring brand awareness for the target audience/market.
• Boosted social media presence by creating engaging content both video and advertisements drawing 5k organic followers on Facebook.

I hold a bachelor's degree in Multimedia Arts from the Lyceum of the Philippines University, some of our coursework includes:

• Graphic design, 
• Video Editing, 
• Video Production for Multimedia, 
• Web Design and development, 
• 3- Dimension Animation, 
• Sound and Design production, 
• 2D Animation,
• Illustration, 
• Basic and Digital Photography, 
• MMA Business, 
• Advertising & Marketing, 
• Concept and Creative Photography, 
• Basic and technical drawing, 
• Design Profession laws, 
• Regulation & Ethics, 
• Computer Fundamental for Multimedia Arts.