Hazem Amin

C-suite executive with 25+ years of progressive leadership experience driving P&L ownership, revenue growth, and enterprise transformation across the Middle East, Africa, and Asia. Proven track record managing $1.2B+ annual turnover, scaling telecom and non-telecom businesses, launching new revenue streams, and leading large, multi-country organizations through growth and change. Deep expertise defining how companies compete, grow, and monetize across Consumer and Enterprise segments — shaping commercial direction, revenue models, and market execution frameworks that translate demand into sustainable value. Deep expertise across Telecom &

• Mobile Operators, Fintech &

• E-Payments, FMCG &

• Consumer Electronics, Oil &

• Gas (Downstream Distribution), Logistics, and Facility Management, with extensive exposure to MVNOs, trading groups, and digital commerce models. Recognized for building high-performance cultures, executing go-to-market strategies, partnering with Technology leadership to translate platform capabilities into viable commercial propositions, optimizing cost structures, and delivering sustainable EBITDA growth. Bilingual (Arabic &

• English).

Active Board

Member with strong governance, financial oversight, and strategic advisory experience.

General Manager – Next Generation (Sales & Distribution Arm) at Zain Iraq (2024-11 – Present)

Held full P&L ownership for a $1.2B annual turnover business, leading Commercial Strategy, Sales & Distribution, Operations, Process Optimization, Delivery, and Change Management across nationwide operations.

• Delivered 300%+ revenue growth through strategic business realignment, portfolio expansion, and new market initiatives, transforming Next Generation into a core growth engine for Zain Iraq.
• Expanded operations and executed acquisitions, positioning Next Generation as Zain Iraq's exclusive partner, serving a 20M+ customer base across Iraq.
• Launched and scaled new sales channels, including eCommerce, Direct Sales, and Devices & Accessories, diversifying revenue streams and strengthening omnichannel customer reach.
• Partnered with Technology leadership to translate 4G, broadband, and digital platform capabilities into viable commercial propositions and new operating models aligned with delivery feasibility.
• Repositioned the brand as a leading multi-service retailer, introducing new service offerings and engagement models that significantly improved brand recall and customer loyalty.
• Built and embedded a high-performance culture, driving productivity improvements, leadership development, higher employee engagement, and improved retention across commercial and operational teams.

Director of Sales & Fixed Broadband Marketing at Orange Egypt (2019-07 – 2024-11)

Spearheaded the Group's Business Plan and Channel Partnership Strategy, driving high-performing omni-channel sales models that significantly increased revenue, brand engagement, and customer loyalty across 27 governorates.

• Held executive leadership across Retail, Distribution, Devices, Digital, E-Payments, Home Internet, Operations, and Sales Strategy, delivering 35% YoY growth in gross adds by redesigning partner models, commission structures, and go-to-market execution.
• Defined and executed Consumer and Enterprise commercial strategy; introduced B2B propositions in retail, transforming stores into multi-service hubs with a 2% YoY market share increase.
• Expanded FMCG distributor penetration, integrating airtime recharge and e-payment solutions into FMCG trade networks, resulting in 23% YoY growth in recharge volumes and broader fintech adoption.
• Improved Net Promoter Score (NPS) by 3+ points YoY, driven by enhanced retail experience, frontline capability building, and customer-centric service design — achieving top-tier performance per NTRA benchmarks.
• Led Home Internet growth strategy, defining marketing plans, commercial calendars, automated CVM, digital communications, and retention programs, resulting in 25% revenue growth, 17% ARPU uplift, and 10% subscriber base expansion.
• Delivered incremental digital revenue streams by launching a Point-of-Sale (POS) application, generating 25% incremental recharge revenue and expanding the Orange Cash customer base by over 50%.

Chief Operating Officer (COO) at Prime Group (2019-04 – 2019-07)

Owned the enterprise-wide transformation and growth agenda, leading new market expansion, new product development, operations, and business transformation across multiple business units, with a strategic focus on Africa.

• Designed and executed a multi-country market entry roadmap, aligning commercial strategy, investment cases, and go-to-market plans, expanding Prime Group's regional footprint by 117% and increasing market share by 1% within the targeted timeframe.
• Drove profitability improvement of 20% across key business units, including Etisalat, Shell, GEWISS, and Prime Home Consumer Electronics, through operational optimization, cost restructuring, and portfolio rationalization.
• Led new product development initiatives, partnering with product and commercial teams to introduce regionally and internationally relevant product lines aligned with market demand and competitive dynamics.
• Launched and scaled an FMCG distribution vertical, establishing strategic partnerships and nationwide distribution capabilities that materially increased revenue contribution and diversified Group income streams.

Chief Executive Officer (CEO) at Post Distribution Company (PDC) (2017-05 – 2019-03)

Promoted from Chief Commercial Officer (CCO) to Chief Executive Officer (CEO) in recognition of sustained commercial performance and leadership impact; appointed to define regional strategy, execute corporate vision, and lead enterprise-wide growth.

• Owned regional strategy, organizational vision, and strategic execution, aligning operational planning and KPIs with short- and long-term business objectives to drive scalable and sustainable growth.
• Generated and sustained $400M+ in annual revenue through new market expansion, innovative business models, and the launch of diversified revenue streams, strengthening the company's commercial resilience.
• Designed and launched new lines of business, expanding beyond traditional distribution into value-added services and alternative channels, creating long-term growth engines and reducing reliance on core revenue sources.
• Delivered enterprise-wide cost optimization, reducing operating costs by 18% through restructuring, process redesign, and operational efficiency initiatives while improving service quality and execution speed.
• Led end-to-end digital transformation and ERP implementation, deploying a fully integrated enterprise platform that enhanced real-time visibility, governance, financial control, and cross-functional efficiency.
• Presented commercial strategy, KPIs, and financial performance to Board and executive leadership.

Commercial Director at Post Distribution Company (PDC) (2011-07 – 2017-04)

Held full commercial and operational leadership across telecom partners, strategic accounts, public sector clients, and national retail networks, managing $175M in annual revenue and leading a workforce of 400+ employees.

• Redefined market strategy and commercial execution, driving a 30% increase in market share and delivering 2x revenue growth through portfolio expansion, pricing optimization, and channel effectiveness.
• Accelerated new market penetration by launching and scaling new business lines, increasing device sales by 20% through strategic initiatives and partner-led go-to-market models.
• Designed and launched new commercial and trade models, including FMCG distribution frameworks, generating a 25% uplift in company-wide revenue and diversifying income streams.
• Established a new telesales business channel, building lead-generation capabilities and high-performing sales teams that contributed 13% incremental revenue and expanded customer reach.
• Led enterprise-wide commercial and operational transformation initiatives, identifying critical improvement areas across sales, operations, and business cycles, resulting in a 15% YoY revenue increase and improved execution discipline.

Marketing & Business Development Manager (FMCG Business) at TotalEnergies (2007-04 – 2009-01)

Area Sales Manager at TotalEnergies (2005-03 – 2007-03)

Client Relationship Supervisor at Arab Banking Corporation (ABC) (2003-03 – 2005-03)

Senior Sales Associate at CSI (1999-09 – 2003-03)

Director of Sales at Post Distribution Company (PDC) (2009-07 – 2011-07)

Country General Manager at Orascom Telecom (2009-01 – 2009-07)

MBA in Marketing Management – Maastricht School of Management

BBA in Business Administration – Helwan University