Director – Business Park at Dubai South Properties (DSP), Dubai World Central Corporation (DWCC) (2020-02 – Present)
Dubai's largest master-planned city and home to Al Maktoum Airport, the world's largest airport when operational. Dubai South focuses on Aviation, Logistics, Commercial and Residential developments, offering business friendly Freezone benefits and a living environment suitable for every lifestyle.
- During the pandemic, successfully concluded deal for 4 office buildings with total area of 85,000 sq.m to a single client, the biggest deal ever concluded since the inception of the Business Park.
- Remarkable increased the occupancy from 22% in 2019 to 69% in 2020 and continuously increase the customer base with 85% retention rate
- Manging Retails Leasing, mix-use, operation (Fit-Out, technical requirements, look and feel and etc)
- Successfully leased 5 Full building of Staff Accommodation with nearly 20,000 no. of visa applications
- Executed attractive stimulus packages as a support to the market during and post pandemic recovery
- Increased Business Center operations by opening additional 10,000sqft with small permanent offices
- Developed an attractive scheme for the agents as support for their valuable contribution to the business
- Manage a portfolio of around 300,000 sq.m of commercial space, out of which 25,000 sq.m for retail. Develop strategies related to leasing of these portfolio through updated and relevant benchmarking to assess the competitor and prevailing market rates.
- Managed the operational aspects of the retail including but not limited to mix-use, review of the customer portfolio, market research, design, cost analysis, fit-out and delivery.
- Maintained productive business relationship with agents through regular interactions and open communication
- Initiated the development of business processes and procedure for the department in line with the company policy and audit requirements with regular updating in collaboration with various team
- Initiated pricing guidelines as per the pricing strategy as well as promotional activities in compliance to organizational promotional strategy within the target market segment.
- Lead the team in achieving their individual and team goal with strong support on all aspects of sales and leasing
Vice President – Commercial at Dubai International Financial Centre (DIFC) (2006-01 – 2019-01)
Mixed-use development and home to leading world-renowned organizations such as Standard Charter Bank, PricewaterhouseCoopers, Christies, Sotheby's, BNP Paribas, JP Morgan, Exxon Mobil, Barclays, Nasdaq Dubai, Morgan Stanley etc.
- Successfully concluded deal of the year in 2017 and 2018 by leasing additional spaces of 65,000 & 70,000 sqft to single client each.
- Acknowledged for enhancing revenue budget by 10% and occupancy percentage by 99% from 2013 till 2018 as well as 97% retention of DIFC clients.
- Accomplished occupancy level of 82% on the hand over date through pre-leasing of new developed building named GV11 (the Exchange).
- Actively involved in negotiating and closing corporate deals such as Goldman Sachs, Barclays, Morgan Stanley, Zurich International, Linklater, Credit Swiss, Clifford Chance amongst others.
- Distinguished for taking the organization to the next level during and after the financial crises through demonstrated financial prudence and managerial acumen.
- Assisted architects in designing the floor plate of GV11 (the exchange building at DIFC) and added the tenant requirements based on international standards.
- Spearheaded team efforts in developing and managing strategies related to Commercial Masterplan of DIFC. Participated in competitor market surveys to evaluate competitor rates and promotions for realigning business strategies.
- Managed operational aspects of development encompassing leasing, property management, marketing, design, delivery and asset management.
- Assisted the senior management planning, strategizing, budgeting, and leasing of the entire DIFC commercial portfolio. Conducted audits of lease files and implemented remedial plans based on identified deviations.
- Focused on sourcing and re-location of international, regional, and local blue-chip companies aligned to DIFC strategy. Managed commercial leasing of the 3rd parties owned development (within DIFC master plan).
- Set up and maintained leasing web site from scratch to support the marketing of the vacant units. Managed strategic lease renewals.
- Developed and maintained productive business relationship with commercial clients for effectively closing identified business deals.
- Assessed team performance and rendered productivity enhancement feedback. Organized training sessions for team members based on identified training needs.
- Initiated pricing guidelines as per the pricing strategy as well as promotional activities in compliance to organizational promotional strategy within the target market segment.
- Collaborated with various support teams in setting up and maintaining infrastructure, systems, policies and procedures based on business as well as operational requirements.
- Maintained regular interaction with key decision makers across government departments and local administration for effectively implementing statutory regulations.
Complex Manager, Al Murooj Complex at Dubai Int'l Real Estate (2004-04 – 2006-10)
- Functioned as member of the pre-opening team of the brand-new project involved in strategic planning. technical planning, consultancy, pricing, daily operational supervision of sales, marketing, business development, procurement, finance, facility management and personnel administration.
- Spearheaded team efforts related to introducing high profile brands such as Starbucks, Rotana, Al Maya Supermarket, Paradise Spa & Paradise, Dubai Islamic bank, Mashriq Bank, life group amongst others.
- Managed day to day operational aspects related to signage, coding system, brochures, marketing plan, design suggestions for the complex including the safety and the securities of the tenants.
- Generated substantial revenue for the organization by making a sales mix through selecting the tenants for shops, offices and residential.
Purchasing Manager at Dubai Int'l Real Estate (2001-10 – 2004-04)
Assistant H.R. Manager at Towers Rotana Hotel (2000-07 – 2001-10)
Personnel and Purchasing Manager at Rihab & RimalRotana Suites (1999-11 – 2000-06)
Personnel and Purchasing Manager at RihabRotana Suite (1998-02 – 2000-06)
Government Relation Officer at Al Bustan Rotana Hotel (1996-02 – 1998-02)
Government Relation Officer at Chicago Beach Hotel (1994-04 – 1996-02)
Five Star Deluxe
Public Relation Officer at Sharjah Continental Hotel (1990-09 – 1994-04)
Five Star Deluxe Hotel
