Khaled Alradwan

Higher education leader with 11+ years of experience in the UAE education sector across enrollment growth, student recruitment, marketing, admissions, registration and institutional stakeholder engagement. Combines an MBA in Marketing with a BSc in Computer Science and practical experience translating institutional needs into operational improvements through student information systems, CRM platforms, digital workflows and online admission services. Currently leads seven student-facing and administrative offices at City University Ajman, with responsibility for recruitment pipelines, prospective-student engagement, partnerships, enrollment performance and cross-functional service delivery.

Experienced in developing market-facing strategies, presentations and communications, managing institutional relationships, analyzing pipeline and conversion performance, and working with senior university stakeholders. Brings a strong understanding of UAE higher education operations, regulatory expectations and the role of technology in improving teaching, learning and the student experience. Arabic native; English C1/Advanced.

ENROLLMENT MANAGER at City University Ajman (CUA) (2023-07 – Present)

Portfolio: Student Recruitment, Admissions, Registration, Scholarships, International Office, Call Centre and Credentials Office.

• Develop and execute student recruitment and enrollment strategies for undergraduate and postgraduate programs, translating institutional growth objectives into annual plans, activities and measurable performance targets.
• Lead domestic and international recruitment initiatives through school outreach, educational exhibitions, campus visits, recruitment events and external partnership development.
• Build and maintain relationships with schools, education consultants, recruitment agents, corporate organizations and other stakeholders to expand recruitment channels and institutional reach.
• Manage the prospective-student pipeline from lead generation and engagement through application, offer acceptance and enrollment; monitor conversion performance and recommend improvements.
• Analyze recruitment results, market trends and competitor activity to identify growth opportunities, emerging markets and ways to strengthen institutional positioning.
• Coordinate with Marketing and academic departments on program promotion, recruitment campaigns and communications that support prospective students' evaluation and decision-making.
• Oversee the use and continuous improvement of student information and CRM platforms, including Ellucian Banner, to support admissions, registration, student records, reporting and service delivery.
• Contribute operational insight to the development of online admission services, workflow automation and the first phase of university management system integration with the Ministry system.
• Work across academic and administrative functions to identify process and service needs, translate requirements into practical workflows, and improve the applicant and student experience.
• Support the introduction of AI-enabled admission and academic advisory services, connecting institutional service priorities with opportunities for technology-enabled improvement.
• Lead seven offices and multidisciplinary teams, aligning operational priorities, service standards and performance measures with institutional objectives.
• Engage with university leadership and internal stakeholders across Academic Affairs, Marketing, Finance and Student Affairs to coordinate priorities and resolve operational challenges.
• Oversee international office coordination and student-facing services, supporting international recruitment activity and the institution's broader engagement objectives.
• Prepare management reports, enrollment forecasts and KPI analyses covering recruitment, application processing, conversion, registration and service quality.
• Oversee scholarship administration, Call Centre performance, and credentials-related services, ensuring consistent communication, accurate information and policy-aligned processes.
• Ensure relevant operations comply with institutional policies and applicable UAE Ministry of Education (MoE) and Commission for Academic Accreditation (CAA) requirements.

ACTING MANAGER, STUDENT AFFAIRS DEPARTMENT at City University Ajman (CUA) (2026-01 – 2026-08)

Temporary assignment held alongside the Enrollment Manager role.

• Directed daily operations covering student services, engagement initiatives and departmental administration.
• Developed student engagement plans, student clubs, events, orientation and induction programs, coordinating delivery with internal stakeholders.
• Managed student inquiries, grievances and complex cases, ensuring timely resolution in accordance with institutional policies.
• Led student communications and monitored satisfaction, engagement and retention indicators to identify service improvements.
• Supervised departmental staff and represented Student Affairs in institutional committees and cross-functional meetings.

MANAGER, MARKETING & ADMISSIONS at Institute of Management Technology (IMT) (2018-06 – 2023-06)

• Developed and delivered integrated marketing and student recruitment strategies aligned with institutional positioning, market opportunities and annual enrollment targets.
• Led campaigns across digital channels, social media, website, email and paid advertising to build awareness, generate qualified leads and support enrollment growth.
• Managed domestic and international recruitment through school outreach, exhibitions, career fairs, recruitment agents and strategic partnerships.
• Built relationships with schools, education consultants, corporate organizations and government entities to expand market reach and recruitment opportunities.
• Conducted market research and competitor analysis to inform program promotion, campaign targeting and recruitment priorities.
• Managed marketing budgets, agencies and media partners; monitored lead generation, cost per lead, conversion rates and channel effectiveness.
• Oversaw admissions operations, including application assessment, document verification, eligibility evaluation, admission decisions and offer issuance.
• Led the admissions team, maintained service standards and ensured compliance with institutional requirements and applicable MoE and CAA regulations.
• Prepared management reports and enrollment forecasts, using performance insights to recommend improvements to recruitment and admissions activity.

ASSISTANT, ADMISSIONS & MARKETING at RAK Medical & Health Sciences University (2015-06 – 2018-06)

• Supported student recruitment and admissions for undergraduate and graduate programs, including applicant engagement and admissions administration.
• Reviewed application documents, verified eligibility, prepared admission files and coordinated records with the Registrar.
• Supported admission policy and process implementation in line with MoE requirements and CAA standards.
• Scheduled faculty admission interviews and coordinated applicant documentation and admission letters.

Accountancy & Stores Manager at Al-Majd Power FZE (2014 – 2015)

ICT Teacher at AlSalaf Al-Saleh Private School (2013 – 2014)

Technical Support Assistant at Al-Yarmouk University (2013)

MBA in Marketing – Institute of Management Technology (IMT), Dubai (2022-01)

BSc in Computer Science – Irbid National University, Jordan (2012-12)