Khushboo Arya

Integrated Marketing Manager with 13+ years of experience across digital growth, SEO/SEM, social media, app marketing, content, email/SMS/WhatsApp campaigns, brand management and offline activations in the UAE and international markets. Proven ability to build full-funnel strategies, manage paid media and budgets, improve websites and user journeys, lead creative and cross-functional teams, and deliver measurable growth through coordinated online and on-ground campaigns.

Digital Marketing Manager - Online & Offline Marketing at EGARAGI (Scan Tech General Trading LLC) (2023-08 – Present)

Own the integrated marketing strategy for EGARAGI, a UAE automotive marketplace covering car buying and selling, rentals, spare parts, finance, insurance, auctions, roadside assistance, shipping and vehicle services. Plan and execute SEO, ASO, Google Ads, Meta Ads, social media, content, influencer, email, SMS, WhatsApp, landing-page and retargeting campaigns across the customer journey.

• Lead app-install and customer-acquisition campaigns; track installs, cost per acquisition, engagement, leads, conversion rate, ROI and campaign quality through analytics and performance reports.
• Contributed to marketing initiatives supporting 300,000+ Android installs through paid acquisition, organic content, SEO, partnerships and on-ground activation campaigns.
• Manage offline campaigns including promotional kiosks, automotive events, outdoor media, digital signage, brochures, QR-code campaigns and brand activations at ENOC/Tasjeel locations.
• Coordinate promoters, influencers, models, photographers, production agencies, media vendors and internal teams; prepare briefs, scripts, schedules, approvals and final deliverables.
• Develop monthly content calendars, SEO blogs, campaign concepts, reels, product creatives, landing pages and multilingual marketing communication for English and Arabic audiences.
• Work closely with product, design and development teams to improve app/website performance, tracking, lead capture, user experience, campaign funnels and conversion points.
• Build B2B and vendor-acquisition campaigns for dealers, rental companies, garages, spare-parts suppliers, insurers and automotive service partners.
• Manage marketing budgets, media plans, agency/vendor negotiations and KPI reporting while maintaining brand consistency and compliance with UAE advertising and activation requirements.

Digital Marketing Manager at KA Digital Services (2019-01 – 2023-08)

Developed and executed digital marketing strategies for multiple clients, covering SEO, SEM/PPC, social media, email marketing, display advertising, content and website campaigns.

• Managed Google Ads and paid social budgets, keyword strategy, audience targeting, campaign optimization, conversion tracking and monthly ROI/KPI reporting.
• Improved organic visibility through technical and on-page SEO, content planning, competitor analysis, backlink research and website performance recommendations.
• Built and optimized WordPress websites, landing pages and user journeys in collaboration with designers and developers to improve lead generation and conversion rates.
• Created social media strategies, content calendars, campaign concepts and creative briefs for brand awareness, engagement and customer acquisition.
• Managed email marketing, CRM communication, online reputation and remarketing campaigns while maintaining consistent brand messaging across channels.
• Led and trained digital marketing staff, assigned work, reviewed output and coordinated directly with clients, vendors and internal teams to meet deadlines and campaign goals.

Digital Marketing, SEM/PPC (Google Ads) at Front Row Film Entertainment (2017-11 – 2018-12)

Launched and optimized Google Ads/PPC campaigns, managed budgets and analyzed website performance to maximize search visibility, traffic and conversions.

• Performed keyword research, competitor analysis, campaign reporting and audience planning aligned with film-release and regional business objectives.
• Developed online marketing campaigns and high-impact creative concepts for movie promotions across UAE and GCC markets.
• Planned and adapted movie posters, trailers and promotional artwork in line with UAE government, distributor and cinema guidelines.
• Produced promotional assets for standees, LED screens, glass banners, invitations and postcards, coordinating approvals and modifications with clients and cinema distributors.
• Managed deadlines and quality control across campaigns for cinema partners in the UAE, Qatar, Bahrain, Oman, Kuwait, Lebanon, Egypt and the Philippines.

Quality Controller - Design & Marketing at Rewise Analytics Technology (2012-11 – 2017-08)

Managed quality control and client communication for advertising cards, planners, learning journals, yearbooks and publishing projects for clients in the UK, US, Germany, China and India. Key projects: Mimeo, The School Planner Company, Gateway Publishing, SPC Verlag and SPC Yearbooks.

• Analyzed client requirements, presented creative artwork, coordinated revisions and ensured accurate delivery against quality standards and deadlines.
• Provided structured feedback to designers and trained new joiners on project processes, quality expectations, live-work management and time planning.
• Supported digital marketing activities including PPC campaign optimization, keyword research, competitor analysis, website analytics and performance reporting.
• Planned creative advertising concepts and online campaigns focused on customer acquisition, search traffic and brand engagement.