Lija Thomas

Results-driven Senior SEO Specialist with 9 years of experience delivering measurable organic growth across eCommerce, news, travel, and content-driven websites. Open to remote work opportunities based in the UAE. Proven track record of achieving 10–15% quarterly organic traffic growth, ranking 5+ keywords on Google's first page, and managing multi-site SEO across 30+ clients globally (UAE, US, Malaysia, Singapore, India).

Expertise spans Technical SEO, AI SEO (GEO/AEO), On-Page, Off-Page, Local, and International SEO with hands-on proficiency in WordPress, RankMath, SEOPress, Google Search Console, GA4, SEMrush, and Ahrefs. Actively seeking remote SEO Specialist roles within UAE-based companies or international organizations operating in the UAE market. Available for full-time remote work from home.

Technical SEO Lead at Matt Five Marketing (2026-05 – Present)

• Led Technical SEO across 8+ WordPress news and travel websites including traveltodubai.ae, thegulfindependent.com, and thearabposts.com.
• Resolved Google Pure Spam Manual Action and AMP duplication issues, recovering site indexing.
• Executed Core Web Vitals and mobile PageSpeed optimization, coordinating with developers for LCP/CLS fixes.
• Conducted comprehensive SEO audits producing PowerPoint reports for client-facing delivery.
• Managed bot traffic incidents using WP Cerber IP blocking and Google Search Console URL removal.
• Produced metadata (meta titles, descriptions, URL slugs) for 100+ articles with brand-specific SEO rules.
• Performed WordPress plugin, security, and child theme audits across 8 client sites.
• Led and mentored junior SEO team members on content publishing and technical SEO workflows.

SEO Specialist at 2Stallions Digital Marketing Agency (2023-12 – 2026-05)

• Developed and executed SEO strategies for eCommerce platforms, improving organic traffic and conversion rates.
• Implemented AI SEO techniques including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Optimized for voice search, mobile SEO, video SEO, and Search Everywhere Optimization across diverse platforms.
• Led international SEO strategies including multilingual and multi-regional SEO practices.
• Analyzed performance using Google Analytics, SEMrush, and Ahrefs, delivering actionable insights.

Digital Marketing Manager at NCDA Services Pvt Ltd (2022-09 – 2023-06)

• Developed data-driven digital marketing and SEO strategies across SEO, SEM, social media, and email marketing.
• Managed Google Ads and Facebook Ads campaigns to maximize ROI and improve conversion rates.
• Led on-page SEO optimization: meta titles, descriptions, headers, alt texts, and URL structures.
• Tracked campaign performance using Google Analytics, Search Console, and SEMrush.

SEO Analyst at Aron IT Solutions Pvt Ltd (2020-06 – 2021-07)

• Conducted keyword research and implemented on-page and off-page SEO strategies to drive organic traffic.
• Built high-quality backlinks through white-hat link building to increase domain authority.
• Performed competitor analysis, SEO benchmarking, and prepared regular performance reports.

SEO Analyst at Ingrit Corporate Solutions (2018-07 – 2020-05)

• Executed SEO projects across various industries with tailored keyword strategies and on-page optimizations.
• Performed regular SEO audits covering crawlability, indexing, site structure, and technical issues.
• Managed off-page SEO: link building, directory submissions, and social bookmarking.

SEO Executive at YSEO (2016-11 – 2018-06)

• Executed SEO strategies for 30+ clients with tailored keyword research and optimisation plans.
• Performed on-page SEO: meta tags, content enhancement, internal linking, and structured data.
• Conducted SEO audits focused on crawlability and technical improvements.
• Prepared weekly and monthly SEO performance reports for clients and internal teams.

Bachelor of Technology (B.Tech) in Information Technology (2012 – 2016)