
Mohamed Arshad
Sales Representative
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نبذة
Highly motivated and customer-focused professional seeking a challenging role in the FMCG industry.and HORECA Eager to apply I studiously look forward to utilizing my skills, knowledge, and abilities towards my career development while involving with an Experienced Retail Sales Merchandiser and Salesman Firsg who oversees the planning of product range sales and stock plans with vendors and buyers. Excels at managing visual product displays to maximize sales and customer interest. Specializes in the analysis of sales during previous seasons to predict upcoming trends Effective merchandiser with 6+ years of experience.
Skilled in-store display design and setup. Seeking creative sales for Shelf Solutions Outsourcing Group's clients.
At Retail Optimization
Strategies, created 80+ planograms for retail displays
الخبرة
Key account sales executive at Premium Choice Foodstuff LLC (2025-01 – Present)
- Managed a portfolio of over 80 HORECA clients, including 5-star hotels and restaurant chains
- Conducted product demonstrations and tastings for chefs, purchasing managers, and F&B directors.
- Focus on revenue, new accounts opened, and growth percentages.
- Developed new business accounts, adding 30+ restaurants and 3 catering to the client base.
- Participated in trade shows and food fairs to promote product portfolio
- Marriott, hilton, accor, hyatt, IHG, JA, fourseasons, jumeirah group) and fine dining restaurants.
- Manage a portfolio of 100+ HORECA clients, including luxury hotels
Retail sales merchandiser at Pepsico Saudi Snack Food Co LLC (2023-05 – 2024-12)
- Sell snacks products to meet given volume/Value targets.
- Follow steps of the call and build good relationship with customers by Providing on time/Excellent service
- Retain old/existing customers & identify/sell to new outlets and add to the Existing customer base.
- Follow daily procedures & administration steps to have smooth sales operation.
- Provide feedback about his territory customers, competitive activity and product Performance to assist in the development of marketing plans.
- Respect peers, be a team player and promote succeed together attitude.
- Handles modern trade accounts (Carrefour, Lulu, Nesto, Union Coop,Greant group safeer,grandiose,discount center etc.
Sales merchandiser at Foodco National Foodstuff PJSC (2021-04 – 2023-04)
- Expand width and depth distribution, new listings
- Following JCP and DSR updating, Develop new and existing clients's bases.
- Negotiate with supermarkets and single shops A & B categories Supermarket and hypermarket
- plan that covers sales, revenue, and expense controls Able to calculate rate of sales for proposed order LPOs.
- Performing the standard call process during all the store visits.
- Handles modern trade accounts (Carrefour, Lulu, Nesto, Union Coop, safeer,grandiose, etc.
- Manages key distributors or big retailers, Negotiates price, promotions, and shelf space Tracks sales, stock, and visibility, Follows KPIs like sell-in, sell-out, RRP, and margins
Visual Merchandiser at Jumbo Electronics LLC (2019-02 – 2021-03)
- product, placement, pricing and promotion.
- defining, designing and implementing a creative visual merchandising strategy
- Producing window displays, signs, interior displays, floor plans and special promotions displays
- pertain to how brands class, present, and rank products in a way that inspires purchase and encourages cross-selling and upselling
- uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention
- Check the expire of the products & take out the expired items 3 months before expiry
- Make sure the price Tag are placed accordingly..
- Was in charge of 20+ supermarkets along with Spar supermarket . Monitor the flow of products in supermarket and understanding all different supermarkets according to the customers, and ordering the products.
- Had responsibility for the sales in all supermarkets under me.
التعليم
G.C.E Ordinary Level Examination – ST john's colleges colombo 09 (2016)
National diploma in cookery and Culinary Art – Aquinas college of higher studies colombo 08 (2017)
English language and literature/letters – Aquinas college of higher studies colombo 08 (2017)