Managing Director & Founder - FFG Sports Management - Dubai, United Arab Emirates
(2015-06)
- Set the company's strategic direction and translate growth priorities into annual business plans, budgets, pricing structures, enrolment targets and expansion roadmaps.
- Hold executive oversight of P&L, financial planning, cost controls, procurement, supplier negotiations, contract approvals, administration and business-risk decisions.
- Direct multi-site operations across 10 academy locations serving 1,500+ players, including site launches, scheduling, facilities, registration, customer experience and consistent operational standards.
- Recruit, structure and lead a multidisciplinary team of 40 employees; define accountabilities, review performance, manage senior HR matters and maintain effective cross-functional coordination.
- Manage the institutional partnership with Juventus Football Club, ensuring alignment with licensing, technical and brand requirements while coordinating strategic initiatives and senior stakeholder communications.
- Lead and oversee FFG's diversified activities across sports tourism, athlete representation, club acquisitions and sponsorship deals, while driving commercial negotiations, strategic partnerships and business growth.
- Positioned the academy for repeated industry recognition, including UAE Teen & Fitness Awards honours in 2018 and 2019 and SPIA Middle East awards in 2019, 2023, 2024 and 2025.
Operating Partner - Juventus Football Club - Dubai, United Arab Emirates
(2015-06)
- Serve as the principal operating liaison for Juventus Football Club's interests in the UAE, connecting the club with local partners, stakeholders and delivery teams.
- Translate Juventus brand, technical and commercial requirements into local execution plans, operating procedures and partner expectations.
- Oversee stakeholder engagement, partnership development, brand activations and delivery quality while identifying local opportunities, operational risks and areas for improvement.
Consultant - TourMeOn - Travel Guru - Dubai, United Arab Emirates
(2021-06)
- Advise travel-industry clients on venue selection, event formats and delivery requirements for regional trade and networking programmes.
- Plan and coordinate roadshows, workshops, networking breakfasts, dinners, fairs, seminars and B2B missions across the UAE, Oman, Saudi Arabia, Kuwait and Bahrain.
- Evaluate venues and suppliers, coordinate schedules and logistics, manage stakeholder communication and support on-site execution and issue resolution.
Vice Chairman - J Sports LLC - Abu Dhabi, United Arab Emirates
(2017-12 - 2022-08)
- Co-led the strategic direction and governance of the special-purpose joint venture between Al Masaood Group and FFG Sports Management.
- Contributed to the business plan, budget, operating model and organisational setup required to establish and operate the Juventus Academy brand in Abu Dhabi.
- Coordinated shareholder priorities and relationships with Juventus, venues, suppliers and academy teams to maintain commercial, brand and service standards.
- Reviewed operating performance, key risks and growth opportunities and supported executive decisions on resources, partnerships and market development.
Director - Adinas Tours & Travel - Kuala Lumpur, Malaysia | Jakarta, Indonesia
(2012-08 - 2015-05)
- Directed General Sales Agent representation for Saudia Airlines across Malaysia, Indonesia and Thailand and acted as a senior liaison with the airline principal.
- Led annual planning, budgeting, finance, human resources, administrative controls and management reporting across the represented markets.
- Oversaw commercial support functions, travel-trade relationships, sales coordination and service delivery in accordance with airline policies and market requirements.
- Managed cross-border teams and aligned staffing, resources and operating priorities across multiple country offices.
Director - Alkanaah International Tours & Travel - Singapore
(2012-08 - 2015-05)
- Directed Saudia Airlines' General Sales Agent operations in Singapore and represented the airline with local travel-industry stakeholders.
- Managed business planning, budgets, financial controls, human resources and administrative operations for the Singapore office.
- Oversaw travel-trade engagement, sales support, customer-service standards and coordination with the airline principal.
- Monitored operational performance, resolved escalated issues and implemented improvements to strengthen efficiency and service consistency.
