Mohammed Lajam

Managing Director & Founder - FFG Sports Management - Dubai, United Arab Emirates

(2015-06)

Set the company's strategic direction and translate growth priorities into annual business plans, budgets, pricing structures, enrolment targets and expansion roadmaps.
Hold executive oversight of P&L, financial planning, cost controls, procurement, supplier negotiations, contract approvals, administration and business-risk decisions.
Direct multi-site operations across 10 academy locations serving 1,500+ players, including site launches, scheduling, facilities, registration, customer experience and consistent operational standards.
Recruit, structure and lead a multidisciplinary team of 40 employees; define accountabilities, review performance, manage senior HR matters and maintain effective cross-functional coordination.
Manage the institutional partnership with Juventus Football Club, ensuring alignment with licensing, technical and brand requirements while coordinating strategic initiatives and senior stakeholder communications.
Lead and oversee FFG's diversified activities across sports tourism, athlete representation, club acquisitions and sponsorship deals, while driving commercial negotiations, strategic partnerships and business growth.
Positioned the academy for repeated industry recognition, including UAE Teen & Fitness Awards honours in 2018 and 2019 and SPIA Middle East awards in 2019, 2023, 2024 and 2025.

Operating Partner - Juventus Football Club - Dubai, United Arab Emirates

(2015-06)

Serve as the principal operating liaison for Juventus Football Club's interests in the UAE, connecting the club with local partners, stakeholders and delivery teams.
Translate Juventus brand, technical and commercial requirements into local execution plans, operating procedures and partner expectations.
Oversee stakeholder engagement, partnership development, brand activations and delivery quality while identifying local opportunities, operational risks and areas for improvement.

Consultant - TourMeOn - Travel Guru - Dubai, United Arab Emirates

(2021-06)

Advise travel-industry clients on venue selection, event formats and delivery requirements for regional trade and networking programmes.
Plan and coordinate roadshows, workshops, networking breakfasts, dinners, fairs, seminars and B2B missions across the UAE, Oman, Saudi Arabia, Kuwait and Bahrain.
Evaluate venues and suppliers, coordinate schedules and logistics, manage stakeholder communication and support on-site execution and issue resolution.

Vice Chairman - J Sports LLC - Abu Dhabi, United Arab Emirates

(2017-12 - 2022-08)

Co-led the strategic direction and governance of the special-purpose joint venture between Al Masaood Group and FFG Sports Management.
Contributed to the business plan, budget, operating model and organisational setup required to establish and operate the Juventus Academy brand in Abu Dhabi.
Coordinated shareholder priorities and relationships with Juventus, venues, suppliers and academy teams to maintain commercial, brand and service standards.
Reviewed operating performance, key risks and growth opportunities and supported executive decisions on resources, partnerships and market development.

Director - Adinas Tours & Travel - Kuala Lumpur, Malaysia | Jakarta, Indonesia

(2012-08 - 2015-05)

Directed General Sales Agent representation for Saudia Airlines across Malaysia, Indonesia and Thailand and acted as a senior liaison with the airline principal.
Led annual planning, budgeting, finance, human resources, administrative controls and management reporting across the represented markets.
Oversaw commercial support functions, travel-trade relationships, sales coordination and service delivery in accordance with airline policies and market requirements.
Managed cross-border teams and aligned staffing, resources and operating priorities across multiple country offices.

Director - Alkanaah International Tours & Travel - Singapore

(2012-08 - 2015-05)

Directed Saudia Airlines' General Sales Agent operations in Singapore and represented the airline with local travel-industry stakeholders.
Managed business planning, budgets, financial controls, human resources and administrative operations for the Singapore office.
Oversaw travel-trade engagement, sales support, customer-service standards and coordination with the airline principal.
Monitored operational performance, resolved escalated issues and implemented improvements to strengthen efficiency and service consistency.

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