Digital commercial director
اطلب عرض سعر بدون التزام
A regional executive with 15+ years of experience in media sales, commercial strategy, media monetization, digital advertising, and partnerships. Mustafa has a proven track record of leading multifunction teams, he approaches his role with humility and empathy, fostering a safe and inclusive environment where open communication and trust are prioritized. By empowering team members and promoting a result-driven mindset, he cultivates a sense of ownership and accountability, leading to increased productivity and successful project outcomes.
With a focus on creating a positive work culture, he consistently fosters high-performing individuals and teams who collaborate effectively to drive exceptional results. He is result-oriented, customer-obsessed, a calculated decision maker, and has an ownership mindset. Mustafa's core competencies are in leadership, management, sales, partnership,
and marketing solutions. Mustafa is multilingual, fluent in English, Arabic, and intermediate in French.
He has a bachelor’s degree in Banking and Finance from the Business and Computer University Class
2004.
NGC – New Generation Consulting, UAE - Lebanon July 19 – present
Mustafa established NGC, a performance marketing company that relies on AI and data collection to monetize brands campaigns for advertisers. He was involved in the initial stages of establishing the company, acquiring partnerships with clients and media agencies to accelerate the growth of NGC.
Abu Dhabi Media Company, UAE Sep 18 – Aug 19
Mustafa managed the digital arm of Abu Dhabi Media Company in the MENA market, brands/assets,
and digital platforms development, revenue stream diversification, such as AD sales, Branded Content,
partnership, monetization, social media, programmatic, and audience extension. He also led the social media partnerships and content monetization across Snap Inc, Twitter, and META, which increased the
YOY revenue by 6 digits dollar Value on year 1.
Choueiri Group, Digital Media Services, UAE March 14- May 18
Mustafa managed the integration of diverse verticals of clients (Luxury/Retail, Automotive, Tourism,
Telco operators, etc.), developed new and existing client relationships, and led the publishers' business relationship, acting as a consultant to introduce new trends and products across their platforms. He designed the sales & GTM strategy to grow the business across diversified revenue streams, which increased revenue YOY, 12% on Year 1, 17% on year 2, USD 22% on Year 3.
BBC Worldwide March 11- Feb14
Mustafa developed yearly partnerships with government entities and B2B clients in MENA, excluding
UAE, and achieved yearly revenue 7% YOY. He managed the sales and partnership agreements across diverse clients/industries such as Tech, Automotive, Tourism Boards, Ministries, Telco, and Airlines.
Omnicom Media Group – OMD Jan 10 – Feb 11
Mustafa led the buying/investment operation of Abu Dhabi clients, such as Etihad Airways, ADAC, ADP,
ADSS, managed the investment strategy of Abu Dhabi government entities to expand their reach and achieve their KPIs in MENA and globally. He negotiated, sourced, and sealed commercial and media agreements with key local, regional, and international broadcasters & tech partners and achieved around 27% net revenue VS previous year.
Al Khaleejiah Advertising and Public Relations Feb 05 – Dec 09
Mustafa supervised 2 representatives, analyzed reports and developed action plans to meet company objectives. Established positive relationships with clients and provided optimal solutions to meet their requirements. Mustafa achieved a 19% increase in revenue across a diverse portfolio of magazines and newspapers in 2009.
