Omar Sameeh

Accomplished Retail Area Manager with 19+ years of progressive experience in multi-store operations, specializing in perfumes, fashion, and luxury retail across the UAE. Proven track record in driving sales growth, optimizing KPIs (UPT, ATV, ASP, Conversion), managing P&L, and enhancing customer satisfaction. Expertise in inventory control, strategic marketing, and store openings.

Adept at leading high-performing teams, reducing shrinkage, and delivering outstanding customer experience while sustaining profitability. Strong commercial acumen, analytical mindset, and leadership skills focused on operational excellence and revenue growth.

• Lead 9 stores with 50 employees, ensuring alignment with sales targets, operational standards, and customer service excellence.
• Develop and implement annual business plans, budgets, and sales forecasts in line with company objectives.
• Monitor and drive key performance indicators (UPT, ATV, ASP, Conversion, Sales per Sq. Ft.) to exceed budget goals.
• Oversee P&L performance, reducing costs while improving margins and sales turnover.
• Conduct SWOT analysis and market studies to optimize brand positioning and identify growth opportunities.
• Collaborate with the planning team to maintain optimal stock levels, ensuring availability while minimizing shrinkage.
• Lead and supervise store openings, ensuring smooth operations, merchandising, and staff readiness.
• Partner with visual merchandising and marketing teams to maximize brand visibility and customer engagement.
• Implement staff training, coaching, and development programs, improving team efficiency and performance.
• Provide monthly competitor activity reports, supporting data-driven decision-making for market positioning.

Bachelor of Business Administration (BBA) – SVU

Diploma in Sales Management & Marketing – Cambridge International College