Customer Success Lead at Seedtag (2025-11 – Present)
- Own the end-to-end customer success relationship for key regional accounts, acting as the primary point of contact and strategic partner.
- Work closely with sales, ad operations, product, and analytics teams to ensure campaigns are delivered as planned and aligned with client objectives.
- Oversee campaign setup, measurement frameworks, and ongoing performance reviews to ensure accuracy, transparency, and consistency
- Analyze delivery, pacing, and performance data to identify risks, provide recommendations, and support optimization decisions
- Support internal and external stakeholders with insights, reporting, and troubleshooting to ensure strong ongoing partnerships
Digital Lead – Revenues at SRMG – Saudi Research & Media Group (2024-01 – 2025-11)
- Own and lead digital advertising revenue strategy across SRMG's portfolio
- Act as senior media partner to commercial and creative teams across the region
- Plan, evaluate, and optimize multi-market digital campaigns across display, video, social, and programmatic
- Analyze performance data to generate insights, learning agendas, and optimization recommendations
- Contribute to regional media planning cycles, budget allocation, and performance benchmarking
- Lead internal enablement sessions and support agency partners on execution and innovation
Senior Manager – Apex at Publicis Groupe – Apex (2021-12 – 2024-01)
- Led digital and performance media planning across multiple client accounts
- Negotiated rates and guaranteed outcomes with media partners
- Monitored and optimized campaigns to ensure delivery against KPIs
- Delivered performance insights and recommendations to senior stakeholders
Senior Executive – Investments at PHD – Omnicom Media Group (2018-11 – 2021-12)
- Planned and executed integrated media strategies across digital, TV, print, and OOH
- Managed media budgets, optimized channel mix, and monitored ROI across multiple markets
- Introduced new platforms, channels, and opportunities to clients
- Oversaw booking, implementation, and reconciliation of campaigns
- Built strong relationships with media vendors and third-party suppliers
Regional Sales Manager at MMPWW (2017-01 – 2018-11)
- Handling client requests and managing regional client relationships
- Presenting to clients and showcasing MMPWW offerings and capabilities
- Planning and executing media actions across all channels, including online portals and social media platforms
- Building strategic budget plans aligned with client KPIs
- Engaging with clients on a weekly basis to monitor live campaign performance and identify new opportunities
- Analyzing market trends and audience behavior based on previous campaigns to inform future planning
- Conducting market visits across KSA, Qatar, and Lebanon to identify advertising opportunities
- Working closely with a team of sales executives to improve sales processes, media spend, and sales KPIs
Planning Intern at OMD UAE – Omnicom Media Group (2016-07 – 2016-12)
- Supported planning teams on Nissan and Azadea accounts
- Assisted with data mining, flowchart maintenance, and competitive reporting
- Gained hands-on exposure to digital and offline planning tools (Statex, OOXMonitor)
