Graphic Designer - Executive Office at Amali Properties (DAMAC Group) (2025-07 – Present)
Industry - Real Estate Developer | Unit - Marketing Communication
- Brand Ownership: Led and executed Amali's entire visual identity as the sole in-house designer, independently owning the creative direction, design standards, and visual language of an ultra-luxury real estate developer across all brand communications.
- High-Impact Campaigns: Conceptualised and executed campaign visuals and brand storytelling assets for landmark ultra-luxury project launches, developing integrated cross-platform creative that drove record-breaking sales results and strengthened Amali's positioning as a premier developer across regional markets.
- Cross-Platform Marketing & Branding: Directed integrated marketing efforts across print, digital, events, and OOH, developing compelling brand assets that reinforced Amali's market positioning, deepened brand recall, and ensured a consistent, elevated presence across both B2B and B2C audiences.
- Multi-Brand Creative Leadership: Simultaneously managed and evolved the visual identities of 4 distinct brands including Prime Estates, Ashmi Interio Design Studio, New Launch Properties, and a CEO personal brand, building each identity from the ground up and ensuring a coherent, differentiated presence across all digital and print touchpoints.
- Operational Efficiency: Designed and implemented a library of reusable templates and scalable social media design systems across all four brands, cutting creative production time by 30% and enabling a consistently higher volume of campaign assets without compromising quality.
- Digital & Performance Design: Designed and delivered high-performing Meta ad creatives, Google Display campaigns, emailers, reels, and responsive web experiences that directly supported property sales, producing conversion-focused assets aligned with business objectives across all active listings.
Creative Marketing Designer at Prime Estates (2024-03 – 2025-06)
Industry - Real Estate Brokerage | Unit - Marketing
- Multi-Brand Creative Leadership: Simultaneously managed and evolved the visual identities of 4 distinct brands including Prime Estates, Ashmi Interio Design Studio, New Launch Properties, and a CEO personal brand, building each identity from the ground up and ensuring a coherent, differentiated presence across all digital and print touchpoints.
- Operational Efficiency: Designed and implemented a library of reusable templates and scalable social media design systems across all four brands, cutting creative production time by 30% and enabling a consistently higher volume of campaign assets without compromising quality.
- Digital & Performance Design: Designed and delivered high-performing Meta ad creatives, Google Display campaigns, emailers, reels, and responsive web experiences that directly supported property sales, producing conversion-focused assets aligned with business objectives across all active listings.
Graphic Designer at Jumbo Group (2023-11 – 2024-01)
Industry - Retail (Electronics) | Unit - OmniChannel Retail, Marketing
- High-Impact Campaigns: Delivered comprehensive campaign design for 3 of the UAE's most prominent retail events including COP28, Dubai Shopping Festival (DSF) and Big Saver White Friday, developing cohesive visual systems that ensured a seamless, on-brand customer experience across every digital and physical touchpoint.
- Omni-Channel Execution: Produced a diverse suite of campaign assets spanning motion graphics, website banners, landing pages, Meta and Google Display ads, and in-store POS materials, managing multiple concurrent deliverables across tight, event-driven timelines without compromising creative quality.
- Retail Collaboration: Designed in-store visual merchandising and POS materials for the Jumbo x Majid Al Futtaim activation, navigating dual brand guidelines to deliver assets that aligned with both partners' creative direction while enhancing the overall in-store customer experience.
Graphic Designer at LeadVy (2023-06 – 2023-09)
Industry - Advertising Services | Unit – Marketing
- Brand & Digital Design: Developed a full suite of brand assets, UI components, motion graphics, and website animations for Drclinica, translating the brand's personality into a cohesive visual system tailored to a patient-facing healthcare audience.
- Healthcare Communication Design: Designed an end-to-end branding and digital communication system for Drclinica, establishing a trusted, approachable visual identity that supported the brand's credibility, patient engagement, and online presence.
- Social Media Design: Designed social media posts and stories for multiple jewellery brands including Vilandi, Amishee, Gempite, and Kantilal, producing visually refined, on-brand content tailored to the aesthetic and audience of each individual label.
- Start-up Brand Builds: Delivered full brand identity systems and creative strategies for two homegrown start-ups, About That Girl (jewellery) and Hudglow (baby and toddler essentials), covering brand identity, packaging design, social media creative, and product photography editing, giving each brand a distinctive, market-ready visual presence from the ground up.
- Multi-Sector Branding: Delivered brand identities, packaging, and digital marketing assets for clients across professional services including Konvert HR (Payroll Services), Kavach Global Konnects (Facility Management), and Kalibre Global (Recruitment Services), each requiring a tailored visual identity aligned with their respective industries and target audiences.
- Client Deliverables: Produced social media campaigns, brand guidelines, presentations, and promotional creatives for multiple clients simultaneously, consistently meeting tight turnaround timelines while maintaining a high standard of design quality across each engagement.
Freelance Graphic Designer at Freelance Graphic Designer (2023-08 – 2023-10)
Industry - Various Clients
- Start-up Brand Builds: Delivered full brand identity systems and creative strategies for two homegrown start-ups, About That Girl (jewellery) and Hudglow (baby and toddler essentials), covering brand identity, packaging design, social media creative, and product photography editing, giving each brand a distinctive, market-ready visual presence from the ground up.
- Multi-Sector Branding: Delivered brand identities, packaging, and digital marketing assets for clients across professional services including Konvert HR (Payroll Services), Kavach Global Konnects (Facility Management), and Kalibre Global (Recruitment Services), each requiring a tailored visual identity aligned with their respective industries and target audiences.
- Client Deliverables: Produced social media campaigns, brand guidelines, presentations, and promotional creatives for multiple clients simultaneously, consistently meeting tight turnaround timelines while maintaining a high standard of design quality across each engagement.
Graphic Designer at Studio Lambose (2023-01 – 2023-02)
Industry - Advertising Agency
- Social Media Design: Designed social media posts and stories for multiple jewellery brands including Vilandi, Amishee, Gempite, and Kantilal, producing visually refined, on-brand content tailored to the aesthetic and audience of each individual label.
Graphic Designer at Menverse (2022-08 – 2023-01)
Industry - Retail (Skincare Brand)
- E-Commerce Creative Production: Created Amazon banners and listing images for Menverse and Oxyzone Plus, producing high-quality visual assets optimised for the platform's content requirements and designed to drive product visibility and click-through performance.
- Packaging & Brand Design: Developed packaging design for new product lines under the Menverse brand, translating product briefs into shelf-ready visual identities that aligned with the brand's positioning and target consumer profile.
