Prachi Prakash

I'm a Multidisciplinary Brand Designer with 3+ years of experience turning ideas into compelling, high-impact brand experiences. I specialize in building distinctive brand identities and delivering end-to-end creative across luxury real estate, retail, FMCG, beauty, healthcare, and lifestyle brands. From launching ultra-luxury developments to shaping brands from the ground up, I combine strategy, storytelling, and design to create work that not only looks exceptional but drives real business results.

I'm passionate about crafting meaningful brand experiences that connect, inspire, and leave a lasting impression.

Graphic Designer - Executive Office at Amali Properties (DAMAC Group) (2025-07 – Present)

Industry - Real Estate Developer | Unit - Marketing Communication

• Brand Ownership: Led and executed Amali's entire visual identity as the sole in-house designer, independently owning the creative direction, design standards, and visual language of an ultra-luxury real estate developer across all brand communications.
• High-Impact Campaigns: Conceptualised and executed campaign visuals and brand storytelling assets for landmark ultra-luxury project launches, developing integrated cross-platform creative that drove record-breaking sales results and strengthened Amali's positioning as a premier developer across regional markets.
• Cross-Platform Marketing & Branding: Directed integrated marketing efforts across print, digital, events, and OOH, developing compelling brand assets that reinforced Amali's market positioning, deepened brand recall, and ensured a consistent, elevated presence across both B2B and B2C audiences.
• Multi-Brand Creative Leadership: Simultaneously managed and evolved the visual identities of 4 distinct brands including Prime Estates, Ashmi Interio Design Studio, New Launch Properties, and a CEO personal brand, building each identity from the ground up and ensuring a coherent, differentiated presence across all digital and print touchpoints.
• Operational Efficiency: Designed and implemented a library of reusable templates and scalable social media design systems across all four brands, cutting creative production time by 30% and enabling a consistently higher volume of campaign assets without compromising quality.
• Digital & Performance Design: Designed and delivered high-performing Meta ad creatives, Google Display campaigns, emailers, reels, and responsive web experiences that directly supported property sales, producing conversion-focused assets aligned with business objectives across all active listings.

Creative Marketing Designer at Prime Estates (2024-03 – 2025-06)

Industry - Real Estate Brokerage | Unit - Marketing

• Multi-Brand Creative Leadership: Simultaneously managed and evolved the visual identities of 4 distinct brands including Prime Estates, Ashmi Interio Design Studio, New Launch Properties, and a CEO personal brand, building each identity from the ground up and ensuring a coherent, differentiated presence across all digital and print touchpoints.
• Operational Efficiency: Designed and implemented a library of reusable templates and scalable social media design systems across all four brands, cutting creative production time by 30% and enabling a consistently higher volume of campaign assets without compromising quality.
• Digital & Performance Design: Designed and delivered high-performing Meta ad creatives, Google Display campaigns, emailers, reels, and responsive web experiences that directly supported property sales, producing conversion-focused assets aligned with business objectives across all active listings.

Graphic Designer at Jumbo Group (2023-11 – 2024-01)

Industry - Retail (Electronics) | Unit - OmniChannel Retail, Marketing

• High-Impact Campaigns: Delivered comprehensive campaign design for 3 of the UAE's most prominent retail events including COP28, Dubai Shopping Festival (DSF) and Big Saver White Friday, developing cohesive visual systems that ensured a seamless, on-brand customer experience across every digital and physical touchpoint.
• Omni-Channel Execution: Produced a diverse suite of campaign assets spanning motion graphics, website banners, landing pages, Meta and Google Display ads, and in-store POS materials, managing multiple concurrent deliverables across tight, event-driven timelines without compromising creative quality.
• Retail Collaboration: Designed in-store visual merchandising and POS materials for the Jumbo x Majid Al Futtaim activation, navigating dual brand guidelines to deliver assets that aligned with both partners' creative direction while enhancing the overall in-store customer experience.

Graphic Designer at LeadVy (2023-06 – 2023-09)

Industry - Advertising Services | Unit – Marketing

• Brand & Digital Design: Developed a full suite of brand assets, UI components, motion graphics, and website animations for Drclinica, translating the brand's personality into a cohesive visual system tailored to a patient-facing healthcare audience.
• Healthcare Communication Design: Designed an end-to-end branding and digital communication system for Drclinica, establishing a trusted, approachable visual identity that supported the brand's credibility, patient engagement, and online presence.
• Social Media Design: Designed social media posts and stories for multiple jewellery brands including Vilandi, Amishee, Gempite, and Kantilal, producing visually refined, on-brand content tailored to the aesthetic and audience of each individual label.
• Start-up Brand Builds: Delivered full brand identity systems and creative strategies for two homegrown start-ups, About That Girl (jewellery) and Hudglow (baby and toddler essentials), covering brand identity, packaging design, social media creative, and product photography editing, giving each brand a distinctive, market-ready visual presence from the ground up.
• Multi-Sector Branding: Delivered brand identities, packaging, and digital marketing assets for clients across professional services including Konvert HR (Payroll Services), Kavach Global Konnects (Facility Management), and Kalibre Global (Recruitment Services), each requiring a tailored visual identity aligned with their respective industries and target audiences.
• Client Deliverables: Produced social media campaigns, brand guidelines, presentations, and promotional creatives for multiple clients simultaneously, consistently meeting tight turnaround timelines while maintaining a high standard of design quality across each engagement.

Freelance Graphic Designer at Freelance Graphic Designer (2023-08 – 2023-10)

Industry - Various Clients

• Start-up Brand Builds: Delivered full brand identity systems and creative strategies for two homegrown start-ups, About That Girl (jewellery) and Hudglow (baby and toddler essentials), covering brand identity, packaging design, social media creative, and product photography editing, giving each brand a distinctive, market-ready visual presence from the ground up.
• Multi-Sector Branding: Delivered brand identities, packaging, and digital marketing assets for clients across professional services including Konvert HR (Payroll Services), Kavach Global Konnects (Facility Management), and Kalibre Global (Recruitment Services), each requiring a tailored visual identity aligned with their respective industries and target audiences.
• Client Deliverables: Produced social media campaigns, brand guidelines, presentations, and promotional creatives for multiple clients simultaneously, consistently meeting tight turnaround timelines while maintaining a high standard of design quality across each engagement.

Graphic Designer at Studio Lambose (2023-01 – 2023-02)

Industry - Advertising Agency

• Social Media Design: Designed social media posts and stories for multiple jewellery brands including Vilandi, Amishee, Gempite, and Kantilal, producing visually refined, on-brand content tailored to the aesthetic and audience of each individual label.

Graphic Designer at Menverse (2022-08 – 2023-01)

Industry - Retail (Skincare Brand)

• E-Commerce Creative Production: Created Amazon banners and listing images for Menverse and Oxyzone Plus, producing high-quality visual assets optimised for the platform's content requirements and designed to drive product visibility and click-through performance.
• Packaging & Brand Design: Developed packaging design for new product lines under the Menverse brand, translating product briefs into shelf-ready visual identities that aligned with the brand's positioning and target consumer profile.

Bachelors of Fine Arts in Applied art & Design – IIS University

High School in Humanities Stream – The Indian High School, Dubai

Short Course in UI/UX – SAE Institute, Dubai UAE (2023-09 – 2023-10)

Short Course in Digital marketing – SAE Institute, Dubai UAE (2026-01 – 2026-02)