Rawan Deek

Growth-driven E-commerce Specialist with deep technical expertise in e-commerce platforms (Shopify, Magento) and digital store operations. Proven track record in understanding merchant operational workflows, optimizing fulfillment and customer journeys, and leveraging data-driven insights to boost revenue and platform performance. Skilled in using modern AI productivity tools to accelerate prospect research and pipeline management.

A proactive communicator adept at conducting consultative discovery and delivering tailored software platform demos to e-commerce founders and operators.

E-commerce Specialist at Naturaltouchshop.com (2023-01 – 2026-02)

• Analyzed e-commerce operations, store tech setups, and logistics workflows to identify growth opportunities and optimize merchant experience.
• Executed consultative discussions and technical demonstrations for store features, guiding partners on best-fit setups based on order volume and operational complexity.
• Leveraged AI research tools and analytics to streamline outreach, prepare account strategies, and optimize lead response times.
• Coordinated directly with third-party logistics (3PL), payment gateways, shipping providers, and fulfillment operations teams to eliminate order fulfillment bottlenecks.
• Managed platform content, product structures, and promotional campaigns, directly contributing to increased conversion rates and AOV.

Website Administrator at Kaafmeem.com (2021-11 – 2022-06)

• Tracked website sales pipelines, user behavior, and platform conversion performance using advanced analytics tools.
• Identified user pain points and technical friction in the purchasing process to improve overall customer retention and conversion rates.
• Utilized customer segmentation and demographic insights to support targeted outbound growth and marketing initiatives.
• Collaborated cross-functionally with development, operations, and leadership teams to ensure seamless service delivery.

Website & Business Administrator at Herotok.com (2020-05 – 2021-08)

• Managed end-to-end client relationships, leading consultative discussions, onboardings, invoicing, and service execution.
• Researched market trends to proactively identify outbound business development, partnership, and expansion opportunities.
• Maintained high responsiveness for lead generation and client communications to drive customer retention and pipeline velocity.

Product Master, Compliance Operations at Amazon.com (2017-11 – 2019-12)

• Ensured product catalog taxonomy, attribute accuracy, and platform compliance for high-volume e-commerce seller listings.
• Verified and optimized product attributes, images, and content quality while supporting internal training initiatives.

Content Officer at Lamudi.com (2014-04 – 2017-07)

• Managed online listings, content quality, client accounts, and lead generation support.

Bachelor's Degree in Business Information Systems – University of Jordan