Rida Xafar

I’m a Media and Communications Specialist with over 8 years of experience, currently working as a Digital Media Manager. I specialize in content creation, social media strategy, video production, and PR. Alongside this, I also work as a website developer, designing and managing responsive websites using platforms like WordPress.

My work spans across digital marketing campaigns, web development, audience engagement, and visual storytelling for brands in industries like real estate, automotive, and public sector communications.

Over 8 years of experience in media, communication, and digital marketing, including roles as a Media Specialist, Digital Media Manager, and Website Developer. Skilled in content creation, social media strategy, video production, PR, and WordPress-based web development. Successfully managed marketing campaigns, developed high-impact digital content, and led media outreach for brands across real estate, automotive, and government sectors.

Master’s in Media Studies from Riphah International University, Pakistan (2017–2019), with a focus on communication, digital media, and content strategy.