Rishi Joseph

Inclusive, Mission-Driven and Visionary Marketing Leader with a robust history of spearheading transformative brand strategies and multi-platform campaigns that resonate with audiences and drive substantial market growth. Produced 50+ Product Videos and spearheaded 60+ Social Media Campaigns while overseeing the process from concept to execution, including creative direction and editing. Instrumental in elevating brands with a record of increasing market share by 35%, enhancing brand recognition by 25% and shattering engagement benchmarks by 40%.

Workz Group | Senior Creative Designer | Dubai, UAE | Jun 2014 - Present

• Handled the creative process for 60+ projects from design & execution to video production & presentation development; Managed project sprints, and chaired sales & marketing meetings with key stakeholders, ensuring alignment with the company’s goals.
• Administered the development and maintenance of the company’s website; Collaborated with vendors and oversaw the website design and project management, resulting in a 150% increase in the qualified leads generated from the website.
• Led a cross-functional team, working closely with third-party vendors and reduced the average cost of brand materials by up to 60% by repurposing designs, utilizing cost-effective resources and engaging in vendor negotiations.
• Promoted the usage of Prezi, an interactive online presentation tool to improve product presentations by 40%; Headed the rebranding of the company logo completing 2 rebranding exercises, and launched the logo on online and offline platforms. 
• Spearheaded the company-wide adoption of AI tools such as ChatGPT, Bard, Firefly, Rask, Beautiful AI, Adobe Audio Enhancer and Copyleaks, enhancing the company’s digital capabilities by 70%.

Graduate: Bachelor of Commerce