Saba Naaz

Results-driven Marketing executive with overall 8+ years of experience in leveraging data analytics and leading successful marketing campaigns, managing event budgets to drive brand awareness and customer engagement. Proficient in utilizing tools such as Power BI, Google Analytics,

Salesforce, and Looker Studio for insightful decision-making and strategic planning.

Proven ability to execute EDM management and analysis, organize impactful events, and deliver data-driven insights that enhance marketing effectiveness.

➢ Lead the planning, execution, and analysis of marketing campaigns, resulting in a 12% increase in brand awareness and customer engagement.

➢ Utilized Power BI, Looker Studio, and Google Analytics to analyze market trends and consumer behavior, delivering actionable insights to improve campaign effectiveness.

➢ KPI Monitoring: Month closing and report consolidation for category.

➢ Led pricing strategy development and implementation, ensuring profitability and market competitiveness across regions and achieve 21% in Net sales in

Apr’25

➢ Managed EDM campaigns in Salesforce, achieving a 30% open rate and 9%

click-through rate, contributing to overall sales growth and 15% increase in customer retention.

➢ Oversaw event budget management, successfully organizing brand awareness events that attracted over 100+ attendees and generated significant media coverage.

➢ Successfully launched new products, coordinating timeline, go-to- market plans and promotional activities.

➢ Developed and implemented data-driven strategies that optimized marketing spend and improved ROI.

Bachelors in technologyIndia