سامي الرفاعي

Proactive, objective oriented, self-motivated, specialized pharmacist, marketing specialist with over 14 years’ experience in pharmaceutical marketing, Holder of MBA & another MSc. in Pharmaceutical Microbiology. Completed DBA courses & CIM level 7 affiliate member. Consistently surpassed my target KPI's.

WORK EXPERIENCE

Atco Labs., UAE — Regional Manager

Jan 2020 - Present

• Working as a business unit manager for Sudan, South Sudan, Uganda & recently Ethiopia. Looking after all Marketing activities for above-mentioned countries teams with portfolio products coverage of 7 segments (specialties).
• Monitoring PNL, recruitment, new products launch, new business setups, distribution contracts, tenders & B2B, B2G, B2C relevant engagements.
• engaged in cross-functional work regarding roll forecasting, importation, regulatory department for registration related matters, business finance (ROI optimization, debit notes, distributors accounts), logistics & supply chain (stocks / PFI's, lead time co-ordination panel.
• Moving frequently b/w assigned countries for CME's, RTD's, symposiums, CPD, team training, products presentations, meetings with KOL's & key accounts, annual budget work, teams targets and territories assignments and bifurcation, setting up team motivation schemes & customers retention & acquisition plans, strategic portfolio management with relevant stakeholders.

Atco Labs., Sudan — Country Manger

Feb 2015 - Jan 2020

• Led the sales team in designing strategies in the affinity and retail markets — optimized resource allocation to define new B2B investment
• Ensured stock is managed according to the operational and financial requirements of the company. Managed relationships with clients to generate repeat business.
• achieving national targets as defined in the company’s annual objectives. Trained, coached, and supervised new staff members.
• Carried out research into clients’ target markets to identify their market’s needs and craft the most effective marketing strategies.

Hilton Pharma, Sudan — Senior Pharmacist

Jan 2010 - Feb 2015

• Assigned for scientific affairs, conducting CME's, RTD's & symposiums.
• Handled key accounts and Gov. Institutions.
• Helped management to identify workflow issues and find solutions.
• Pitched ideas on how to improve performance and efficiency.

Bilim Pharmaceuticals - Turkey, Sudan — Medical Representative

Jan 2009 – Dec. 2009

• Visiting healthcare facilities to meet with doctors & health care professionals, providing information about company medications.
• Covered territory pharmacies, wholesalers & Governmental institutions efficiently.
• Enhanced my experience by covering many of Upcountry territories.

EDUCATION

Sudan International University, Khartoum — PhD

Jan 2019 – Present

Doctorate of Business Administration – Marketing Specialization

Sudan International University (SIU), Khartoum — MSc.

Apr. 2014 - Apr.2016

Master of Business Administration (MBA) – Marketing Specialization.

Omdurman Islamic University (SIU), Omdurman — MSc.

Dec. 2010 - Apr.2013

Master of Pharmaceutical Sciences – Pharmaceutical Microbiology

Omdurman Islamic University (SIU), Omdurman — BSc.

Aug. 2003 - Sep.2008

Bachelor degree of Pharmacy – Clinical Pharmacy specialization.