Sanjay Bhoola

I help hospitality owners, hotel developers, and real estate investors turn ambitious projects into commercially successful realities — built on 18 years of hands-on leadership across Dubai's luxury hotel and branded residential market. I have built commercial departments from zero, twice — leading pre-opening sales strategy for multiple international hotel launches and personally securing global accounts including PwC, McKinsey & Co, HSBC, Google, Siemens, LVMH, Porsche, BMW, PepsiCo and Saudi Aramco, delivering tens of millions of AED in revenue along the way.

Founder at SB Advisory Group (2022 – Present)

Providing hospitality and real estate commercial advisory across the UAE and wider MEA region.

Commercial Leader at Hilton Dubai Creek Hotel & Residences

Commercial leadership within the landmark Jewel of the Creek development. Took Hilton Dubai Creek Hotel & Residences from a failing 52% commercial audit score to 92% within one cycle — rebuilding systems, processes, and team culture from the ground up.

Head of Property & Travel at Ducatus Global

Pioneered cryptocurrency-enabled property sales in Dubai — among the first platforms in the region to complete such transactions, with partnerships across DAMAC, EMAAR, Sobha, Aldar and other major developers.

Cluster Assistant Director of Sales at Emaar Hospitality Group

Led corporate sales strategy across 17 properties and 4 brands (Armani Hotel, Address Hotels & Resorts, Vida Hotels & Resorts, and Rove Hotels), growing business travel revenue from 15% to 27% of total group revenue in one year. Also held position of F&B Manager earlier in tenure.

Commercial Operations Lead (Dual Hotel Pre-Opening) at Marriott Marquis Dubai Creek & Hilton Dubai Creek

Recruited as employee #21 to launch commercial operations across two flagship luxury properties simultaneously — securing 52 global RFPs in year one.

Vaal Triangle University South Africa