Sales Manager - New Business - Commercial, Enterprise & Mid Market - Luxe Incorporations - Dubai, UAE
(2025-11)
- Led and managed a high-performing sales team of 10, driving performance through coaching, KPI management, and accountability.
- Oversaw new business acquisition, client onboarding, and contract renewals to support sustained revenue growth.
- Providing periodic business updates to shareholders, and key stakeholders
- Strategic commercial partnerships to expand market reach and generate new revenue opportunities.
- Monitored sales performance metrics and commercial output to optimise team performance.
- Leading negotiations and closing enterprise / institutional clients.
- Directed crisis management initiatives by re-strategising commercial operations and streamlining internal processes to improve efficiency and ensure business continuity.
- Exceeding revenue team targets monthly by 120%. - Generating 2m AED across 6 Months
- Partnered closely with Operations and Finance teams to ensure service level agreements (SLAs) were delivered accurately.
Senior Business Setup Advisor - New Business, B2B/B2C - Creative Zone - Dubai, UAE
(2022-11 - 2025-11)
- Led new business and strategic partnerships for UAE market expansion, advising global entrepreneurs on company formation and licensing in the MENA region
- Generating 2.5m AED of new business across 3 years
- Key player in team function, assisting team lead in regards to development and progression
- Constant pipeline feed to ensure forecasting is accurate
- Effective communication between C Level & Board members to ensure commercial direction is followed
- Delivered business setup solutions tailored to investor profiles, ownership structures, and growth objectives
Business Development Manager - Institutional Clients - Ebury - Dubai, UAE
(2022-07 - 2022-11)
- Led outbound sales campaigns and managed full-cycle B2B acquisition
- Built and managed a pipeline of international clients, helping them optimize FX and payment strategies
- Developed relationships with senior finance leaders across startups and SMEs, contributing to quarterly revenue growth
- Delivered tailored commercial insights based on fiscal, macro, and microeconomic data
- Ensuring pipeline is constantly refreshed with new opportunities and developing new client base
Senior Account Manager - Investor Communication Department - Broadridge - London, England
(2021-02 - 2022-07)
- Managed communications strategy for global investment banks including JP Morgan and Goldman Sachs
- Executed shareholder voting across complex and high-net-worth portfolios, ensuring regulatory compliance and stakeholder alignment
- Acted as liaison across global operations and vote-processing teams
- Understanding Broadridge tech suite; Proxyedge, Postedge, Workflow, SWIFT, Workday and provide adhoc client training
Business Development Manager - Government, Education, Media - Cision EMIA - London, England
(2018-07 - 2021-02)
- Sold Cision Communications Cloud to clients in sports, education, media, and nonprofit sectors, supporting them in managing earned media and press coverage.
- Monitoring teams pipeline performance and tracking demo appointments.
- Exceeding annual recurring revenue targets.
- Training team to deliver tailored demos and strategic presentations to decision-makers and communications leads.
- Collaborated with product and marketing to shape messaging, campaign performance, and feedback loops.
- Built long-term client relationships and consistently exceeded KPIs across pipeline and account retention.
- Ensuring ethical GDPR-compliant practices are undertaken.
Account Executive - B2C Midmarket, SME - UniQ Studios - London, England
(2017-06 - 2018-02)
- Supported end-to-end delivery of branded content campaigns for luxury and beauty clients including Estée Lauder and Kilian
- Acted as liaison between sales, creative, and production teams to manage campaign timelines, budgets, and deliverables
- Partnered with the Creative Director to bring concepts to life across digital, print, and video formats
- Assisted in preparing pitch decks, pricing proposals, and campaign reports for internal and client use
