Shreshtha Kataria

Experienced market research professional with a strong background in business development. Over 5 years, I have successfully led comprehensive market analyses, identified emerging trends, and provided actionable insights to drive strategic decisions. Skilled in data collection, qualitative and quantitative research methodologies, and competitive analysis.

My business development expertise includes identifying growth opportunities, building client relationships, and crafting tailored strategies to enhance market positioning. Passionate about leveraging data to unlock new opportunities and drive business growth. Eager to connect with industry professionals and explore collaborative opportunities.

• Primary Research – (B2B): Planned and executed surveys and interviews, analyzed market dynamics, and presented data visualizations.
• Automotive- Primary Research (B2B + B2C) (Qualitative): Designed discussion guides for qualitative interviews and analyzed results to provide actionable insights.
• Retail Audit: Assessed the impact of price changes on sales, calculated average sales values, and suggested trigger points based on insights.
• Product Mapping Study: Evaluated new product concepts through in-depth interviews and devised value propositions based on user needs.
• Primary Research – (HUT): Designed and executed questionnaires and surveys, ensuring confidentiality and accuracy of collected data.

PGPM in Marketing from IMT, Ghaziabad