Sreenivas Rao

I have over 25 years of progressive experience as a Chartered Accountant and Cost & Management Accountant, I have consistently driven strategic financial transformation, operational excellence, and sustainable business growth across multiple regions, including the GCC and India.

In my current role as Regional Finance Manager at Van Leeuwen Gulf FZE, I have led finance operations across five GCC countries, overseeing an annual turnover of USD 70–80 million. My key achievements include transforming the region’s cash flow position to positive, driving SAP B1 implementation, delivering 30% improvement in receivables, and pioneering VAT compliance strategies for the UAE and KSA. My collaboration with HSBC on a forex hedging strategy has also been recognized publicly for delivering margin improvements on key orders.

I bring a proven track record in ERP transformation (SAP, AS400, SQL-based reporting), strategic planning, budgeting, and international stakeholder engagement. I am known for aligning finance functions with corporate objectives, building high-performing cross-functional teams, and partnering closely with executive leadership and boards to drive performance.

I am excited about the opportunity to bring this breadth of experience to a visionary organization . I would welcome the chance to discuss how I can contribute to your financial and strategic goals.

Financial Planning & Analysis (FP&A)

 Budgeting & Forecasting

 Internal control setup.

 ERP Implementation (SAP, AS400, SBO)

 Cash Flow & Working Capital optimization

 Customer credit risk assessment, approval, and control

 Audit & Statutory compliance

 Cross-functional operations- HR & IT

 Cost Optimizations & Margin Improvement

 Bank finance

 Forex hedging -fixed, flexible, options

 International stakeholders management

Chartered Accountant, ICAI (1998)

 Cost & Management Accountant, ICWAI (1995)

 Bachelor’s Degree University of Madras (1994)