I bring over 18 years of experience working in retail marketing and brand management roles with proven ability to combine innovation, strong business acumen, well-developed project management, and leadership qualities to support go-to-market efforts, product launches, and branding/re-branding initiatives. I have extensive overseas experience, both within the MENA region, part of East Africa, and India.
Partnering with key stakeholders, I lead a team of marketing professionals on business marketing campaigns, strategic retail projects, provide hands-on project management and program coordination from concept through to final delivery.
I am also responsible for the marketing of retail network and product portfolio with a specific focus on activities such as demand generation, sales enablement, and customer engagement for various segments.
I have directed and delivered numerous campaigns and projects in UAE and overseas markets as a specialist covering design management, brand identity, and corporate re-brand roll-out projects.
Master of Business Administration (MBA)