Suhail Pp

Digital marketer with 2+ years of experience running Meta Ads campaigns for lead generation across education, retail, and service-based businesses in India and the GCC. Skilled in campaign structuring (ABO/CBO), audience targeting, ad creative testing, and Click-to-WhatsApp lead funnels. Looking to bring hands-on performance marketing skills to a UAE-based marketing team.

Performance Marketer at Adoliy Digital Marketing Agency (2025-09 – 2026)

• Plan and execute Meta Ads campaigns end-to-end for education institutes, retail/e-commerce brands, and GCC-based clients.
• Build campaign structures using ABO for testing phases and CBO for scaling once ad sets prove performance.
• Conduct audience research and competitor analysis to identify high-converting targeting segments.
• Set up and optimize lead-generation funnels, including Click-to-WhatsApp campaigns and lead form ads, based on client team size and course pricing.
• Write and A/B test multiple ad copy and creative variations to improve CTR and reduce cost per lead.
• Manage campaign budgets and monitor daily performance, reallocating spend toward top performing ad sets.
• Prepare and present client reports focused on reach, lead volume, and engagement, along with ongoing content and social media coordination.

Digital Marketing Executive at Artcity Wholesale Craft Shop (2025-01 – 2025-09)

• Managed Meta Ads campaigns end-to-end to generate leads and grow brand awareness for a wholesale crafts business.
• Designed posters and promotional creatives, and edited photos/videos for social media and ad campaigns.
• Handled social media accounts, content planning, and monthly posting schedules.
• Tracked and analyzed campaign performance, adjusting targeting and budgets to improve ROI.

Computer Science In Commerce in Computer Science – Higher Secondary Education Board of Kerala Government (2019-06 – 2021-03)

Advanced Diploma In Digital Marketing in Digital Marketing – Dotin Digital Academy (2024-07 – 2025-01)