Tarek Al Smoudi

With 22 years in Dubai real estate, I combine creative direction with performance marketing to drive revenue - not just visibility. I’ve built agile in-house teams and delivered results, including AED 120M in six months, a 35% reduction in acquisition costs, and a 70% increase in lead volume. I specialize in revitalizing brands, aligning creative strategy with commercial goals, and producing high-impact visual narratives.

I’m ready to bring this blend of creativity and strategy to help elevate your market position and achieve strong commercial outcomes.

For over two decades, I have navigated this sector by blending the aesthetic skills of an Art Director with the commercial focus of a Marketing Director. My role goes beyond managing campaigns; I build teams and strategies that convert brand equity into measurable revenue.

My approach ensures that every piece of content, from digital ads to property launch events, serves a commercial purpose while maintaining brand integrity.

At Shiro Estate, I built the marketing function from the ground up, recruiting a high-performing team and establishing workflows that accelerated our market penetration. I aligned our creative output with sales targets, driving over AED 120 million in transactions in six months. This success was achieved not by spending more but by spending smarter - optimizing our digital spend reduced Cost Per Lead by 35 percent while increasing lead volume by 70 percent through targeted automation.

Previously, my seventeen years at Harbor Real Estate allowed me to master long-term brand stewardship. I spearheaded initiatives that elevated brand awareness to 90 percent and executed over 2,000 design projects, maintaining a 95% client satisfaction rate. My technical background in graphic design enables me to direct designers effectively, bridging the gap between business goals and tangible outcomes.

I ensure that visual storytelling is not only beautiful but designed to trigger customer interest.

Bachelor of Arts in Graphic Design, graduation under last year of completion The American University of Science & Technology (AUST) | Lebanon