Tinu Mathew

I'm a data driven digital analytics practitioner having experience of 10+ years in an agile environment with a demonstrated history of delivering large scale, complex digital transformation projects pertaining to MarTech implementation and reporting using tag management solution like Google Tag Manager and analytics suite like Adobe & Google Analytics 360 for major Fortune 500 US, Europe & major middle east companies. I love how data & analytics can create a positive impact in business transformation and improving the online customer experience. Skilled in collaborating with high performing, cross-functional teams from various geographies, I focus on the strategy, planning, design, development and execution of digital analytics engagements.

Over the years, In the domain of web & marketing analytics I've enjoyed analysing the data to find insights, finding the site optimisation opportunities, auditing the existing tagging, preparing tagging framework, tagging the site, and creating great dashboard visualisations for story telling.

I'm a data driven digital analytics practitioner having experience of 10+ years in an agile environment with a demonstrated history of delivering large scale, complex digital transformation projects pertaining to MarTech implementation and reporting using tag management solution like Google Tag Manager and analytics suite like Adobe & Google Analytics 360 for major Fortune 500 US, Europe & major middle east companies. I love how data & analytics can create a positive impact in business transformation and improving the online customer experience. Skilled in collaborating with high performing, cross-functional teams from various geographies, I focus on the strategy, planning, design, development and execution of digital analytics engagements.

Over the years, In the domain of web & marketing analytics I've enjoyed analysing the data to find insights, finding the site optimisation opportunities, auditing the existing tagging, preparing tagging framework, tagging the site, and creating great dashboard visualisations for story telling.

Key Competencies & Skills:

*Digital Analytics & Reporting

*Web Analytics

*Online to offline

*Server side tagging using GTM

*Adobe Analytics (Omniture SiteCatalyst)

*Adobe Insight (Data Workbench), Adobe Discover (Adhoc)

*Google Analytics 360

*Tag Management Solution

*Digital marketing analysis

*Insights & hypothesis generation

*Landing Page Optimisation

*Conversion Funnel Optimisation

*Measurement framework / tagging spec

*Web analytics tagging audit

*JavaScript, jQuery, SQL, SAS, Python

*Excel dashboard visualisation

*Klipfolio dashboard visualisation

*VBA

*Tableau

*SQL

*Python

*Google Big Query

*Google Data Studio dashboard visualisation

*Google Optimize 360

*Microsoft Office (Word, Excel, PowerPoint)

*Stakeholder Management

*Team Management*Business Requirement Analysis

*Knowledge Sharing and Collaboration

*Presenting and Communicating Information

bachelors in science